Face makeup

7321 products

Kat Von D Kat Von D, Everlasting, Blush Powder, Refill, Peony, 6.2 g Out of stock Price — for partners → Kat Von D Kat Von D, Everlasting, Blush Powder, Refill, Rosebud, 6.2 g Out of stock Price — for partners → Kat Von D, Everlasting, Blush Powder, Snapdragon, 6.2 g Kat Von D Kat Von D, Everlasting, Blush Powder, Snapdragon, 6.2 g Out of stock Price — for partners → Givenchy Givenchy, Prisme Libre, Illuminating, Blush Powder, 3, 4.8 g Out of stock Price — for partners → Givenchy, Prisme Libre, Illuminating, Blush Powder, 1, 4.8 g Givenchy Givenchy, Prisme Libre, Illuminating, Blush Powder, 1, 4.8 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Powder, 06, Brown, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Powder, 06, Brown, 5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Powder, 03, Brown, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Powder, 03, Brown, 5 g Out of stock Price — for partners → Charlotte Tilbury, Cheek To Chic Swish And Glow, Radiant, Blush Powder, Pillow Play, 8 g Charlotte Tilbury Charlotte Tilbury, Cheek To Chic Swish And Glow, Radiant, Blush Powder, Pillow Play, 8 g Out of stock Price — for partners → MAC, Pigment, Bronzing, Makeup Powder, Tan Warm, 2.5 g MAC MAC, Pigment, Bronzing, Makeup Powder, Tan Warm, 2.5 g Out of stock Price — for partners → Estee Lauder, Nutritious - Vita-Mineral, Titanium Dioxide, Radiant Finish, Makeup Powder, 06, Intensity, 15 g Estee Lauder Estee Lauder, Nutritious - Vita-Mineral, Titanium Dioxide, Radiant Finish, Makeup Powder, 06, Intensity, 15 g Out of stock Price — for partners → Estee Lauder, Nutritious - Vita-Mineral, Titanium Dioxide, Radiant Finish, Makeup Powder, 05, Intensity, 15 g Estee Lauder Estee Lauder, Nutritious - Vita-Mineral, Titanium Dioxide, Radiant Finish, Makeup Powder, 05, Intensity, 15 g Out of stock Price — for partners → Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 01, Rose Quartz, 10 ml Fenty Beauty Fenty Beauty, Bright Fix, Brightening, Eye Cream Concealer, 01, Rose Quartz, 10 ml Out of stock Price — for partners → Clinique, Beyond Perfecting, Full Coverage, Liquid Foundation & Concealer 2-In-1, 38, Sesame, 30 ml Clinique Clinique, Beyond Perfecting, Full Coverage, Liquid Foundation & Concealer 2-In-1, 38, Sesame, 30 ml Out of stock Price — for partners → Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 48, Oat, 30 ml Clinique Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 48, Oat, 30 ml Out of stock Price — for partners → Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 28, Clove, 30 ml Clinique Clinique, Beyond Perfecting, Paraben-Free, Matte Finish, Liquid Foundation & Concealer 2-In-1, 28, Clove, 30 ml Out of stock Price — for partners → Elizabeth Arden, Flawless Finish, Correcting & Highlighting, Highlighter Stick, 03, 2 ml Elizabeth Arden Elizabeth Arden, Flawless Finish, Correcting & Highlighting, Highlighter Stick, 03, 2 ml Out of stock Price — for partners → Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 63, Bronze, 4.5 g Diego Dalla Palma Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 63, Bronze, 4.5 g Out of stock Price — for partners → Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 62, Golden Sand, 4.5 g Diego Dalla Palma Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 62, Golden Sand, 4.5 g Out of stock Price — for partners → Deborah, Radiance Creator, Highlighter Stick, 01, Light Beige, 3 g Deborah Milano Deborah, Radiance Creator, Highlighter Stick, 01, Light Beige, 3 g Out of stock Price — for partners → MAC, Flashing Ice Extra Dimension, Illuminating, Highlighter Palette, Light, 9 g MAC MAC, Flashing Ice Extra Dimension, Illuminating, Highlighter Palette, Light, 9 g Out of stock Price — for partners → Smashbox, Cali Contour, Contouring Palette, Deep Medium Dark, 24 g Smashbox Smashbox, Cali Contour, Contouring Palette, Deep Medium Dark, 24 g Out of stock Price — for partners → MAC, Studio Finish, Powder Concealer, NW43, 1.5, g Refill MAC MAC, Studio Finish, Powder Concealer, NW43, 1.5, g Refill Out of stock Price — for partners → Estee Lauder, Double Wear - Stay-In-Place Makeup, High Cover, Powder Concealer, 6N, Extra Deep, SPF 35, 7 ml Estee Lauder Estee Lauder, Double Wear - Stay-In-Place Makeup, High Cover, Powder Concealer, 6N, Extra Deep, SPF 35, 7 ml Out of stock Price — for partners → Edward Bess, All Over Seduction, Illuminating, Highlighter Cream, 01, Sunlight, 1.5 g Edward Bess Edward Bess, All Over Seduction, Illuminating, Highlighter Cream, 01, Sunlight, 1.5 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.