Face makeup

7321 products

Inglot, Freedom, Blush Palette, 01 Inglot Inglot, Freedom, Blush Palette, 01 Out of stock Price — for partners → Gosh, Glow Palette, Blush Palette, 001, Fourfilled, 11.6 g Gosh Gosh, Glow Palette, Blush Palette, 001, Fourfilled, 11.6 g Out of stock Price — for partners → Rodial, Blush Drops, Radiant Finish, Liquid Blush, Frosted Pink, 15 ml RODIAL Rodial, Blush Drops, Radiant Finish, Liquid Blush, Frosted Pink, 15 ml Out of stock Price — for partners → Revolution Pro, Hydra Bright, Liquid Blush, Peach, 12 ml Revolution Pro Revolution Pro, Hydra Bright, Liquid Blush, Peach, 12 ml Out of stock Price — for partners → Makeup Revolution, Eye Chrome, Liquid Blush, Worship, 2.2 ml Makeup Revolution Makeup Revolution, Eye Chrome, Liquid Blush, Worship, 2.2 ml Out of stock Price — for partners → Makeup Revolution, Eye Chrome, Liquid Blush, Life, 2.2 ml Makeup Revolution Makeup Revolution, Eye Chrome, Liquid Blush, Life, 2.2 ml Out of stock Price — for partners → Lancome, Absolue Cushion, Natural, Liquid Compact, 150, Ivoire, 13 g Lancome Lancome, Absolue Cushion, Natural, Liquid Compact, 150, Ivoire, 13 g Out of stock Price — for partners → Sleek MakeUP, Sweet Cheeks, Blush Stick, Hullaballoo, 4 g Sleek MakeUP Sleek MakeUP, Sweet Cheeks, Blush Stick, Hullaballoo, 4 g Out of stock Price — for partners → Nars, Multi-Use, Blush Stick, Working Girls, 5.2 ml NARS Nars, Multi-Use, Blush Stick, Working Girls, 5.2 ml Out of stock Price — for partners → Max Factor, Miracle Sheer, Bronzing, Blush Stick, 005, Light Bronze, 8 g Max Factor Max Factor, Miracle Sheer, Bronzing, Blush Stick, 005, Light Bronze, 8 g Out of stock Price — for partners → Makeup Revolution, Fast Base, Blush Stick, Bare, 14 g Makeup Revolution Makeup Revolution, Fast Base, Blush Stick, Bare, 14 g Out of stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Bamboo, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Bamboo, Refill, 3.2 g Out of stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Bronz, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Bronz, Refill, 3.2 g Out of stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Midtone Sepia, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Midtone Sepia, Refill, 3.2 g Out of stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Pink Shock, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Pink Shock, Refill, 3.2 g Out of stock Price — for partners → MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Rich Coral, Refill, 3.2 g Out of stock Price — for partners → MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Virgin Isle, Refill, 3.2 g MAC MAC, Cream Colour Base, Natural Finish, Cream Blush Palette, Virgin Isle, Refill, 3.2 g Out of stock Price — for partners → Max Factor, Miracle Pure, Highlighter & Concealer Stick 2-In-1, 8, Unspecified, Face, 7.8 ml Max Factor Max Factor, Miracle Pure, Highlighter & Concealer Stick 2-In-1, 8, Unspecified, Face, 7.8 ml Out of stock Price — for partners → Clinique, Even Better All-Over, Full Cover, Highlighter & Concealer Stick 2-In-1, CN58, Honey, For Face, 6 ml Clinique Clinique, Even Better All-Over, Full Cover, Highlighter & Concealer Stick 2-In-1, CN58, Honey, For Face, 6 ml Out of stock Price — for partners → Max Factor, Miracle Pure, Liquid Foundation & Serum 2-In-1, Mocha, 93, SPF30, 30 ml Max Factor Max Factor, Miracle Pure, Liquid Foundation & Serum 2-In-1, Mocha, 93, SPF30, 30 ml Out of stock Price — for partners → Nyx, Wonder Stick Duo, Pencil Concealer, 0.7 g NYX Professional Makeup Nyx, Wonder Stick Duo, Pencil Concealer, 0.7 g Out of stock Price — for partners → Nyx, Pro Fix Stick Correcting, Vegan, Transfer-Resistant, Pencil Concealer, 03, Alabaster, 1.6 g NYX Professional Makeup Nyx, Pro Fix Stick Correcting, Vegan, Transfer-Resistant, Pencil Concealer, 03, Alabaster, 1.6 g Out of stock Price — for partners → Cle de Peau Beaute, Cle de Peau Beaute, Pencil Concealer, Almond, 25 SPF, 5 g Cle de Peau Beaute Cle de Peau Beaute, Cle de Peau Beaute, Pencil Concealer, Almond, 25 SPF, 5 g Out of stock Price — for partners → Nyx, Wonder Stick Duo, Brightening, Contour Stick, 03, 03 Light Medium, 4 g NYX Professional Makeup Nyx, Wonder Stick Duo, Brightening, Contour Stick, 03, 03 Light Medium, 4 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.