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Face makeup

7321 products

Sleek MakeUP, Duo Kit, Compact Powder & Setting Powder 2-In-1, Nr. 341, Praline, 18 g Sleek MakeUP Sleek MakeUP, Duo Kit, Compact Powder & Setting Powder 2-In-1, Nr. 341, Praline, 18 g Out of stock Price — for partners → Max Factor, Miracle Sheer, Liquid Blush, 004, Glow Sunrise, 8 g Max Factor Max Factor, Miracle Sheer, Liquid Blush, 004, Glow Sunrise, 8 g Out of stock Price — for partners → The Balm, Time Balm, Reduces Dark Circles, Powder Concealer, Mid-Medium, 7.5 ml theBalm The Balm, Time Balm, Reduces Dark Circles, Powder Concealer, Mid-Medium, 7.5 ml Out of stock Price — for partners → Set Duo, Pittoresco, BB Cream Cushion, High Coverage, BB Compact Cream, 25, Deep Beige, SPF 45, 2 pcs, 15 g Pittoresco Set Duo, Pittoresco, BB Cream Cushion, High Coverage, BB Compact Cream, 25, Deep Beige, SPF 45, 2 pcs, 15 g Out of stock Price — for partners → Set Duo, Pittoresco, BB Cream Cushion, Coverage, BB Compact Cream, 21, Light Beige, SPF 45, 2 pcs, 14 g Pittoresco Set Duo, Pittoresco, BB Cream Cushion, Coverage, BB Compact Cream, 21, Light Beige, SPF 45, 2 pcs, 14 g Out of stock Price — for partners → Set Duo, 3Lab, Aqua BB Protect, Coverage and Correction, BB Compact Cream, 03, Dark, 2 pcs, 14 g 3LAB Set Duo, 3Lab, Aqua BB Protect, Coverage and Correction, BB Compact Cream, 03, Dark, 2 pcs, 14 g Out of stock Price — for partners → Sisley Stylo Lumiere Highlighter Pen - Beige Sisley Sisley Stylo Lumiere Highlighter Pen - Beige Out of stock Price — for partners → Pola Cosmetics CC Cream 30 G Dark Pola Cosmetics Pola Cosmetics CC Cream 30 G Dark Out of stock Price — for partners → Laura Mercier Oil Free Natural Skin Perfector Tinted Moisturizer SPF 20 - Tinted Moisturizer 50ml 4N1 Wheat LAURA MERCIER Laura Mercier Oil Free Natural Skin Perfector Tinted Moisturizer SPF 20 - Tinted Moisturizer 50ml 4N1 Wheat Out of stock Price — for partners → Laura Mercier Oil Free Natural Skin Perfector Tinted Moisturizer SPF 20 - Tinted Cream 50ml 2C1 Blush LAURA MERCIER Laura Mercier Oil Free Natural Skin Perfector Tinted Moisturizer SPF 20 - Tinted Cream 50ml 2C1 Blush Out of stock Price — for partners → Laura Mercier Tinted Moisturiser Light Revealer Natural Skin Illuminator SPF25 - Nude LAURA MERCIER Laura Mercier Tinted Moisturiser Light Revealer Natural Skin Illuminator SPF25 - Nude Out of stock Price — for partners → Laura Mercier Tinted Moisturizer Light Revealer 50ml (Various Shades) - 2W1 Natural LAURA MERCIER Laura Mercier Tinted Moisturizer Light Revealer 50ml (Various Shades) - 2W1 Natural Out of stock Price — for partners → Laura Mercier Tinted Moisturiser Light Revealer Natural Skin Illuminator SPF25 - Nude LAURA MERCIER Laura Mercier Tinted Moisturiser Light Revealer Natural Skin Illuminator SPF25 - Nude Out of stock Price — for partners → Laura Mercier Tinted Moisturiser Light Revealer Natural Skin Illuminator SPF25 - Nude LAURA MERCIER Laura Mercier Tinted Moisturiser Light Revealer Natural Skin Illuminator SPF25 - Nude Out of stock Price — for partners → La Roche-Posay Hydraphase Ha BB Cream SPF15 Dark 40 Ml La Roche-Posay La Roche-Posay Hydraphase Ha BB Cream SPF15 Dark 40 Ml Out of stock Price — for partners → La Roche-Posay Hydraphase Ha BB Cream SPF15 Light 40 Ml La Roche-Posay La Roche-Posay Hydraphase Ha BB Cream SPF15 Light 40 Ml Out of stock Price — for partners → Manasi 7 Tinted Beauty Potion Dewy Finish 6ml MANASI 7 Manasi 7 Tinted Beauty Potion Dewy Finish 6ml Out of stock Price — for partners → Manasi 7 Tinted Beauty Potion Dewy Finish 6ml MANASI 7 Manasi 7 Tinted Beauty Potion Dewy Finish 6ml Out of stock Price — for partners → Manasi 7 Tinted Beauty Potion Dewy Finish 6ml MANASI 7 Manasi 7 Tinted Beauty Potion Dewy Finish 6ml Out of stock Price — for partners → NARS - Afterglow Liquid Blush NARS NARS - Afterglow Liquid Blush Out of stock Price — for partners → Artdeco Camouflage Cream 14 Fair Vanilla 4.5 G Artdeco Artdeco Camouflage Cream 14 Fair Vanilla 4.5 G Out of stock Price — for partners → Artdeco Concealer (Camouflage Cream) 4.5 G - Shade: 1 Neutralizing Green Artdeco Artdeco Concealer (Camouflage Cream) 4.5 G - Shade: 1 Neutralizing Green Out of stock Price — for partners → Max Factor Facefinity All Day Flawless Liquid Foundation (various Shades) - Beige Max Factor Max Factor Facefinity All Day Flawless Liquid Foundation (various Shades) - Beige Out of stock Price — for partners → Dolce&Gabbana Violet Liquid Blush 7ml Dolce & Gabbana Dolce&Gabbana Violet Liquid Blush 7ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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