Face makeup

7292 products

Dr. Hauschka Coverstick 01 Natural 2 G Dr. Hauschka Dr. Hauschka Coverstick 01 Natural 2 G Out of stock Price — for partners → Pupa Wonder Cover Concealer 4.2 Ml 002 Light Beige Pupa Milano Pupa Wonder Cover Concealer 4.2 Ml 002 Light Beige Out of stock Price — for partners → Pupa Wonder Cover Cover 4.2 Ml 003 Beige Cream Pupa Milano Pupa Wonder Cover Cover 4.2 Ml 003 Beige Cream Out of stock Price — for partners → Pupa Wonder Cover Concealer 4.2 Ml 004 Warm Beige Pupa Milano Pupa Wonder Cover Concealer 4.2 Ml 004 Warm Beige Out of stock Price — for partners → Pupa Wonder Cover Cover 4.2 Ml 005 Sand Pupa Milano Pupa Wonder Cover Cover 4.2 Ml 005 Sand Out of stock Price — for partners → Physicians Formula Butter Glow Contouring Cream with Applicator Shade Medium / Deep 12 Ml Physicians Formula Physicians Formula Butter Glow Contouring Cream with Applicator Shade Medium / Deep 12 Ml Out of stock Price — for partners → Pupa Pupa Like a Doll Perfecting Make-up Fluid SPF15 30 Ml Pupa Milano Pupa Pupa Like a Doll Perfecting Make-up Fluid SPF15 30 Ml Out of stock Price — for partners → Pupa Wonder Me Make up Foundation 30 Ml 040 Honey-Warm Pupa Milano Pupa Wonder Me Make up Foundation 30 Ml 040 Honey-Warm Out of stock Price — for partners → Pupa Wonder Me Instant Perfection Foundation with Absolute Lightness and Waterproof 030 - Medium Beige (30 Ml) Pupa Milano Pupa Wonder Me Instant Perfection Foundation with Absolute Lightness and Waterproof 030 - Medium Beige (30 Ml) Out of stock Price — for partners → Pupa Cover Stick Concealer 3.5 G Pupa Milano Pupa Cover Stick Concealer 3.5 G Out of stock Price — for partners → Revlon Colorstay Foundation Normal & Dry Skin 200 30ml. Revlon Professional Revlon Colorstay Foundation Normal & Dry Skin 200 30ml. Out of stock Price — for partners → Revlon Colorstay Foundation Combination/Oily Skin 300 30 Ml Revlon Professional Revlon Colorstay Foundation Combination/Oily Skin 300 30 Ml Out of stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation - Beige Shiseido Shiseido Synchro Skin Self-Refreshing Foundation - Beige Out of stock Price — for partners → Shiseido Synchro Skin Self-Refreshing Foundation - Multi Shiseido Shiseido Synchro Skin Self-Refreshing Foundation - Multi Out of stock Price — for partners → Pestle & Mortar Glow Drops in Clear Pestle & Mortar Pestle & Mortar Glow Drops in Clear Out of stock Price — for partners → Tom Ford Beauty Traceless Soft Matte Concealer - Beige Tom Ford Tom Ford Beauty Traceless Soft Matte Concealer - Beige Out of stock Price — for partners → Tom Ford Beauty Traceless Soft Matte Concealer - Beige Tom Ford Tom Ford Beauty Traceless Soft Matte Concealer - Beige Out of stock Price — for partners → Tom Ford Beauty Traceless Soft Matte Concealer - Beige Tom Ford Tom Ford Beauty Traceless Soft Matte Concealer - Beige Out of stock Price — for partners → Tom Ford Beauty Shade and Illuminate Radiance Enhancer - Beige Tom Ford Tom Ford Beauty Shade and Illuminate Radiance Enhancer - Beige Out of stock Price — for partners → TirTir Mask Fit Red Mini Cushion 21C 4.5 G Tirtir TirTir Mask Fit Red Mini Cushion 21C 4.5 G Out of stock Price — for partners → TirTir Mask Fit Red Cushion 18g (Various Colours) - 13N Fair Ivory 18G Tirtir TirTir Mask Fit Red Cushion 18g (Various Colours) - 13N Fair Ivory 18G Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 15c Fair Porcelain Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 15c Fair Porcelain Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 34w Toffee Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 34w Toffee Out of stock Price — for partners → Debenhams Mask Fit Aura Cushion 18G in 21N Ivory Tirtir Debenhams Mask Fit Aura Cushion 18G in 21N Ivory Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.