Face makeup

7289 products

Debenhams Infaillible 24H Fresh Wear Powder Foundation in Golden Beige L'Oréal Paris Debenhams Infaillible 24H Fresh Wear Powder Foundation in Golden Beige Out of stock Price — for partners → L'oréal Paris Infallible 24H Fresh Wear Powder Foundation 130 True Beige 9 G L'Oréal Paris L'oréal Paris Infallible 24H Fresh Wear Powder Foundation 130 True Beige 9 G Out of stock Price — for partners → Debenhams Infaillible 24H Fresh Wear Powder Foundation in Warm Vanilla L'Oréal Paris Debenhams Infaillible 24H Fresh Wear Powder Foundation in Warm Vanilla Out of stock Price — for partners → Bourjois HealthyMix Clean & Vegan Corrector 058 Caramel 6 Ml Bourjois Bourjois HealthyMix Clean & Vegan Corrector 058 Caramel 6 Ml Out of stock Price — for partners → The Organic Pharmacy Medium Brightening Perfecting Concealer 5 Ml The Organic Pharmacy The Organic Pharmacy Medium Brightening Perfecting Concealer 5 Ml Out of stock Price — for partners → Bourjois Healthy Mix Foundation Clean & Vegan Radiant 51,2W Gold Vanilla 30 Ml Bourjois Bourjois Healthy Mix Foundation Clean & Vegan Radiant 51,2W Gold Vanilla 30 Ml Out of stock Price — for partners → Max Factor Womens Facefinity All Day Flawless Concealer - Shade 070 - NA - One Size Max Factor Max Factor Womens Facefinity All Day Flawless Concealer - Shade 070 - NA - One Size Out of stock Price — for partners → Liquid Make up Base Face Finity 3 in 1 Max Factor Max Factor Liquid Make up Base Face Finity 3 in 1 Max Factor Out of stock Price — for partners → Max Factor Face Finity All Day Flawless 3 in 1 Foundation 30ml - 64 Rose Gold Max Factor Max Factor Face Finity All Day Flawless 3 in 1 Foundation 30ml - 64 Rose Gold Out of stock Price — for partners → Lirene Vitamin C Illuminating Liquid Foundation for a Long Lasting Effect Color 03 Beige 30 Ml Lirene Lirene Vitamin C Illuminating Liquid Foundation for a Long Lasting Effect Color 03 Beige 30 Ml Out of stock Price — for partners → Lirene Nature Matte Fluid 14 Caramel 30 Ml Lirene Lirene Nature Matte Fluid 14 Caramel 30 Ml Out of stock Price — for partners → Embryolisse Care Pink Tone Concealer Concealer 8ml Embryolisse Embryolisse Care Pink Tone Concealer Concealer 8ml Out of stock Price — for partners → Maybelline Fit Me Luminous & Smooth Foundation 105 Natural Ivory 30 Ml Maybelline Maybelline Fit Me Luminous & Smooth Foundation 105 Natural Ivory 30 Ml Out of stock Price — for partners → Debenhams Infaillible 32H Fresh Wear Foundation in Linen | Size: 30ml L'Oréal Paris Debenhams Infaillible 32H Fresh Wear Foundation in Linen | Size: 30ml Out of stock Price — for partners → L'oréal Paris True Match Foundation 5.W 30 Ml L'Oréal Paris L'oréal Paris True Match Foundation 5.W 30 Ml Out of stock Price — for partners → Max Factor Face Finity All Day Flawless 3 in 1 44 Warm Ivory Foundation 30ml Max Factor Max Factor Face Finity All Day Flawless 3 in 1 44 Warm Ivory Foundation 30ml Out of stock Price — for partners → Eveline Wonder Match Skin Absolute Perfection - 05 Light Porcelain 30 Ml Eveline Cosmetics Eveline Wonder Match Skin Absolute Perfection - 05 Light Porcelain 30 Ml Out of stock Price — for partners → Luminous Foundation - 350C by Anastasia Beverly Hills for Women - 1 Oz Foundation Anastasia Beverly Hills Luminous Foundation - 350C by Anastasia Beverly Hills for Women - 1 Oz Foundation Out of stock Price — for partners → L'oréal Paris True Match Powder N2 Vanilla 9 G L'Oréal Paris L'oréal Paris True Match Powder N2 Vanilla 9 G Out of stock Price — for partners → Clarins Everlasting Youth Fluid Foundation Spf15 107 Beige 30ml Clarins Clarins Everlasting Youth Fluid Foundation Spf15 107 Beige 30ml Out of stock Price — for partners → Este Lauder Double Wear Nude Water Fresh Makeup SPF30 30ml, Foundation, Sand Estee Lauder Este Lauder Double Wear Nude Water Fresh Makeup SPF30 30ml, Foundation, Sand Out of stock Price — for partners → Sisley Sun Glow Gel in Mat 30ml - Clear Sisley Sisley Sun Glow Gel in Mat 30ml - Clear Out of stock Price — for partners → Laura Mercier Natural Skin Perfector Oil-Free Tinted Moisturizer SPF 20 50ml 3C1 Fawn LAURA MERCIER Laura Mercier Natural Skin Perfector Oil-Free Tinted Moisturizer SPF 20 50ml 3C1 Fawn Out of stock Price — for partners → La Roche Posay Toleriane Teint Blush 02 Rose Doré 5g La Roche-Posay La Roche Posay Toleriane Teint Blush 02 Rose Doré 5g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.