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Face makeup

7289 products

MIZON - Snail Repair Intensive BB Cream - 50ml - #23 Mizon MIZON - Snail Repair Intensive BB Cream - 50ml - #23 Out of stock Price — for partners → Mizon Snail Repair Intensive BB Cream SPF 50 Pa+++ Nr 25 Coloring Cream Mizon Mizon Snail Repair Intensive BB Cream SPF 50 Pa+++ Nr 25 Coloring Cream Out of stock Price — for partners → Mizon Snail Repair Bb Cream 21 Light Beige 20ml Mizon Mizon Snail Repair Bb Cream 21 Light Beige 20ml Out of stock Price — for partners → Mizon Snail Repair Bb Cream 23 Sand Beige 20ml Mizon Mizon Snail Repair Bb Cream 23 Sand Beige 20ml Out of stock Price — for partners → Mizon Vegan Collagen SPF38 PA++ Long-lasting Cushion Foundation with High UV Protection Color #21 Light Beige 2x15 G Mizon Mizon Vegan Collagen SPF38 PA++ Long-lasting Cushion Foundation with High UV Protection Color #21 Light Beige 2x15 G Out of stock Price — for partners → MISSHA - Stay Cushion SPF40 PA++ - 15g - 23 Sand Missha MISSHA - Stay Cushion SPF40 PA++ - 15g - 23 Sand Out of stock Price — for partners → MISSHA - Stay Cushion SPF40 PA++ - 15g - 21 Fair Missha MISSHA - Stay Cushion SPF40 PA++ - 15g - 21 Fair Out of stock Price — for partners → MISSHA - M Perfect Cover BB Cream - 50ml - #23 Natural Beige Missha MISSHA - M Perfect Cover BB Cream - 50ml - #23 Natural Beige Out of stock Price — for partners → Debenhams Sunkisser Hazy Matte Blush 4.7Ml in Peachy Quench Maybelline Debenhams Sunkisser Hazy Matte Blush 4.7Ml in Peachy Quench Out of stock Price — for partners → Maybelline Fit Me Nude BB Cream SPF50 10 30 Ml Maybelline Maybelline Fit Me Nude BB Cream SPF50 10 30 Ml Out of stock Price — for partners → Maybelline Fit Me Nude BB Cream SPF50 50 30 Ml Maybelline Maybelline Fit Me Nude BB Cream SPF50 50 30 Ml Out of stock Price — for partners → Maybelline Fit Me Nude BB Cream SPF50 70 30 Ml Maybelline Maybelline Fit Me Nude BB Cream SPF50 70 30 Ml Out of stock Price — for partners → Makeup Revolution X Roxi Cherry Blossom Liquid Blush Duo Makeup Revolution Makeup Revolution X Roxi Cherry Blossom Liquid Blush Duo Out of stock Price — for partners → Makeup Revolution Relove Star Spotting Stickers 36pcs Makeup Revolution Makeup Revolution Relove Star Spotting Stickers 36pcs Out of stock Price — for partners → Star Lit Powder - Golden Pink - Size 1.2g - Make up for Ever Make Up For Ever Star Lit Powder - Golden Pink - Size 1.2g - Make up for Ever Out of stock Price — for partners → Star Lit Diamond Powder - Grenny White - Size 1.3 - 3.1g - Make up for Ever Make Up For Ever Star Lit Diamond Powder - Grenny White - Size 1.3 - 3.1g - Make up for Ever Out of stock Price — for partners → Star Lit Diamond Powder - Golden - Size 1.3 - 3.1g - Make up for Ever Make Up For Ever Star Lit Diamond Powder - Golden - Size 1.3 - 3.1g - Make up for Ever Out of stock Price — for partners → Star Lit Diamond Powder - Bronze - Size 1.3 - 3.1g - Make up for Ever Make Up For Ever Star Lit Diamond Powder - Bronze - Size 1.3 - 3.1g - Make up for Ever Out of stock Price — for partners → Make up for Ever Star Lit Diamond Powder 111 Champagne 2.7G Make Up For Ever Make up for Ever Star Lit Diamond Powder 111 Champagne 2.7G Out of stock Price — for partners → Star Lit Diamond Powder - Blue White - Size 1.3 - 3.1g - Make up for Ever Make Up For Ever Star Lit Diamond Powder - Blue White - Size 1.3 - 3.1g - Make up for Ever Out of stock Price — for partners → Star Lit Diamond Powder - Pink White - Size 1.3 - 3.1g - Make up for Ever Make Up For Ever Star Lit Diamond Powder - Pink White - Size 1.3 - 3.1g - Make up for Ever Out of stock Price — for partners → HD Skin Hydra Glow - Cool Alabaster - Size 30ml - Make up for Ever Make Up For Ever HD Skin Hydra Glow - Cool Alabaster - Size 30ml - Make up for Ever Out of stock Price — for partners → HD Skin Hydra Glow - Cool Amber - Size 30ml - Make up for Ever Make Up For Ever HD Skin Hydra Glow - Cool Amber - Size 30ml - Make up for Ever Out of stock Price — for partners → HD Skin Hydra Glow - Warm Honey - Size 30ml - Make up for Ever Make Up For Ever HD Skin Hydra Glow - Warm Honey - Size 30ml - Make up for Ever Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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