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Face makeup

7289 products

Laka Dreambeam Highlighter 03 Water Beam 1 Pcs Laka Laka Dreambeam Highlighter 03 Water Beam 1 Pcs Out of stock Price — for partners → Debenhams Infallible Skin Ink 15Ml in 100 Warm L'Oréal Paris Debenhams Infallible Skin Ink 15Ml in 100 Warm Out of stock Price — for partners → Serum Foundation - Přírodní lehký pečující make-up 25 ml Inika Organic Serum Foundation - Přírodní lehký pečující make-up 25 ml Out of stock Price — for partners → Serum Foundation - Přírodní lehký pečující make-up 25 ml Inika Organic Serum Foundation - Přírodní lehký pečující make-up 25 ml Out of stock Price — for partners → Loose Mineral Foundation SPF 25 - powder foundation 8 g Inika Organic Loose Mineral Foundation SPF 25 - powder foundation 8 g Out of stock Price — for partners → Baked Illuminisor 8 g Inika Organic Baked Illuminisor 8 g Out of stock Price — for partners → Baked Illuminisor 8 g Inika Organic Baked Illuminisor 8 g Out of stock Price — for partners → Pro Filt´r Soft Matte Foundation Mini 12 ml Fenty Beauty Pro Filt´r Soft Matte Foundation Mini 12 ml Out of stock Price — for partners → Fenty Beauty Pro Filt´r Soft Matte Foundation Mini 12 ml Out of stock Price — for partners → Fenty Beauty Pro Filt´r Soft Matte Foundation Mini 12 ml Out of stock Price — for partners → Fenty Beauty Pro Filt´r Soft Matte Foundation Mini 12 ml Out of stock Price — for partners → Demi´Glow Highlighter 4,5 g Fenty Beauty Demi´Glow Highlighter 4,5 g Out of stock Price — for partners → Dermacol Magic Baked Highlighter 10 G Dermacol Dermacol Magic Baked Highlighter 10 G Out of stock Price — for partners → Dermacol Magic Glow Cream Illuminator 3ml 3 Dermacol Dermacol Magic Glow Cream Illuminator 3ml 3 Out of stock Price — for partners → Dermacol, Illuminante + Bronzer, Infinity Illuminator (Highlighter) Dermacol Dermacol, Illuminante + Bronzer, Infinity Illuminator (Highlighter) Out of stock Price — for partners → Bourjois Healthy Mix Radiant Foundation 523-Golden Beige 30 Ml Bourjois Bourjois Healthy Mix Radiant Foundation 523-Golden Beige 30 Ml Out of stock Price — for partners → Bourjois Healthy Mix Clean and Vegan Foundation 30ml - 53W Light Beige Bourjois Bourjois Healthy Mix Clean and Vegan Foundation 30ml - 53W Light Beige Out of stock Price — for partners → Bourjois Healthy Mix Foundation 30Ml 051W - Light Vanilla. Bourjois Bourjois Healthy Mix Foundation 30Ml 051W - Light Vanilla. Out of stock Price — for partners → Armani Beauty Luminous Silk Acqua Highlighter - White Giorgio Armani Armani Beauty Luminous Silk Acqua Highlighter - White Out of stock Price — for partners → Armani Beauty Luminous Silk Acqua Highlighter - Nude Giorgio Armani Armani Beauty Luminous Silk Acqua Highlighter - Nude Out of stock Price — for partners → Giorgio Armani Luminous Silk Acqua Highlighter 4 12 Ml Giorgio Armani Giorgio Armani Luminous Silk Acqua Highlighter 4 12 Ml Out of stock Price — for partners → Armani Beauty Luminous Silk Acqua Highlighter - Pink Giorgio Armani Armani Beauty Luminous Silk Acqua Highlighter - Pink Out of stock Price — for partners → Manasi 7 All Over Colour Mangala MANASI 7 Manasi 7 All Over Colour Mangala Out of stock Price — for partners → Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g MANASI 7 Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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