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Face makeup

7289 products

Sisley Phyto-Teint Nude Foundation - Beige Sisley Sisley Phyto-Teint Nude Foundation - Beige Out of stock Price — for partners → Sisley Phyto-Poudre Compact - Beige Sisley Sisley Phyto-Poudre Compact - Beige Out of stock Price — for partners → Sisley Phyto-Poudre Compact - Beige Sisley Sisley Phyto-Poudre Compact - Beige Out of stock Price — for partners → Sisley Phyto-cernes Eclat - 2.5 Sisley Sisley Phyto-cernes Eclat - 2.5 Out of stock Price — for partners → Sisley Phyto-cernes Eclat Tinted Eye Concealer 15ml - N1 Sisley Sisley Phyto-cernes Eclat Tinted Eye Concealer 15ml - N1 Out of stock Price — for partners → Sisley Phyto-Cernes Eclat Tinted Eye Concealer - Beige Sisley Sisley Phyto-Cernes Eclat Tinted Eye Concealer - Beige Out of stock Price — for partners → Sisley Phyto-Blush Twist - None Sisley Sisley Phyto-Blush Twist - None Out of stock Price — for partners → Sisley 3 Shade Highlighting Blush - Orange Sisley Sisley 3 Shade Highlighting Blush - Orange Out of stock Price — for partners → Le Phyto Blush - 02 Rosy Fushia by Sisley for Women - 0.22 Oz Blush Sisley Le Phyto Blush - 02 Rosy Fushia by Sisley for Women - 0.22 Oz Blush Out of stock Price — for partners → Sisley Phyto-Touche Illusion D`t - Orange Sisley Sisley Phyto-Touche Illusion D`t - Orange Out of stock Price — for partners → Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Sisley Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Out of stock Price — for partners → Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Sisley Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Out of stock Price — for partners → Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Sisley Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Out of stock Price — for partners → Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Sisley Sisley Sisleya Le Teint Anti-Aging Foundation - Beige Out of stock Price — for partners → Shiseido Synchro Skin Self Refreshing Concealer 5.8ml (Various Shades) - 102 Shiseido Shiseido Synchro Skin Self Refreshing Concealer 5.8ml (Various Shades) - 102 Out of stock Price — for partners → Shiseido Synchro Skin Self Refreshing Concealer 5.8ml (Various Shades) - 301 Shiseido Shiseido Synchro Skin Self Refreshing Concealer 5.8ml (Various Shades) - 301 Out of stock Price — for partners → Shiseido Synchro Skin Radiant Lifting Foundation - Nude Shiseido Shiseido Synchro Skin Radiant Lifting Foundation - Nude Out of stock Price — for partners → Shiseido Synchro Skin Radiant Lifting Foundation - Nude Shiseido Shiseido Synchro Skin Radiant Lifting Foundation - Nude Out of stock Price — for partners → Shiseido Synchro Skin Gelstick Concealer 2.5g (Various Shades) - 301 Shiseido Shiseido Synchro Skin Gelstick Concealer 2.5g (Various Shades) - 301 Out of stock Price — for partners → Shiseido Inner Glow Cheek Powder (Various Shades) - Cocoa Dusk 07 Shiseido Shiseido Inner Glow Cheek Powder (Various Shades) - Cocoa Dusk 07 Out of stock Price — for partners → Foundation Sensai Cellular Performance Cream CF25 Topaz Beige 30ml Sensai Foundation Sensai Cellular Performance Cream CF25 Topaz Beige 30ml Out of stock Price — for partners → Rimmel the Multi-Tasker Concealer 10 Ml 025 Ivoty Pink Rimmel London Rimmel the Multi-Tasker Concealer 10 Ml 025 Ivoty Pink Out of stock Price — for partners → Debenhams Lasting Matte Concealer in 020 Fair Rimmel London Debenhams Lasting Matte Concealer in 020 Fair Out of stock Price — for partners → Rimmel Stay Matte - Compact Matte Powder 14 G 007 Mohair Rimmel London Rimmel Stay Matte - Compact Matte Powder 14 G 007 Mohair Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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