Face makeup

7292 products

Debenhams Mask Fit All-Cover Cushion 18G in 21W Natural Ivory Tirtir Debenhams Mask Fit All-Cover Cushion 18G in 21W Natural Ivory Out of stock Price — for partners → Debenhams Mask Fit All-Cover Cushion 18G in 21N Ivory Tirtir Debenhams Mask Fit All-Cover Cushion 18G in 21N Ivory Out of stock Price — for partners → Mac Studio Radiance Face and Body Radiant Sheer Foundation - Beige Stila Cosmetics Mac Studio Radiance Face and Body Radiant Sheer Foundation - Beige Out of stock Price — for partners → Smashbox Shimmering Skin Perfector Highlighter - 7 G Champagne-POP Smashbox Smashbox Shimmering Skin Perfector Highlighter - 7 G Champagne-POP Out of stock Price — for partners → Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F10N Smashbox Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F10N Out of stock Price — for partners → Always on Skin Balancing - F20-N by SmashBox for Women - 1 Oz Foundation Smashbox Always on Skin Balancing - F20-N by SmashBox for Women - 1 Oz Foundation Out of stock Price — for partners → Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F30N Smashbox Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F30N Out of stock Price — for partners → Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml L10N Smashbox Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml L10N Out of stock Price — for partners → Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F20W Smashbox Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F20W Out of stock Price — for partners → Always on Skin Balancing - L20-W by SmashBox for Women - 1 Oz Foundation Smashbox Always on Skin Balancing - L20-W by SmashBox for Women - 1 Oz Foundation Out of stock Price — for partners → Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F10C Smashbox Smashbox Always on Skin-Balancing Foundation - Make up 30 Ml F10C Out of stock Price — for partners → Sisley Phyto-Teint Perfection - Beige Sisley Sisley Phyto-Teint Perfection - Beige Out of stock Price — for partners → Rom&nd Nu Zero Cushion 04 Beige 23 15 G Rom&nd Rom&nd Nu Zero Cushion 04 Beige 23 15 G Out of stock Price — for partners → Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 002 Rosy Rebel Rimmel London Debenhams Multi Tasker Turbocharged Glow Liquid Illuminator 10Ml in 002 Rosy Rebel Out of stock Price — for partners → Debenhams Multi-Tasker Wake Me up Foundation & Concealer in Rose Ivory Rimmel London Debenhams Multi-Tasker Wake Me up Foundation & Concealer in Rose Ivory Out of stock Price — for partners → Rimmel London Kind & Free BLUR IT OUT Mattifying Skin Tint 30ml (Various Shades) - 082 Golden Ivory Rimmel London Rimmel London Kind & Free BLUR IT OUT Mattifying Skin Tint 30ml (Various Shades) - 082 Golden Ivory Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 25n Mocha Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 25n Mocha Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 23n Sand Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 23n Sand Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 21w Natural Ivory Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 21w Natural Ivory Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 17c Porcelain Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 17c Porcelain Out of stock Price — for partners → Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 21n Ivory Tirtir Debenhams Mask Fit Red Cushion SPF40 PA++ 18g in 21n Ivory Out of stock Price — for partners → Estee Lauder Futurist SkinTint Serum Foundation SPF 20 - Beige Estee Lauder Estee Lauder Futurist SkinTint Serum Foundation SPF 20 - Beige Out of stock Price — for partners → Debenhams Infaillible 24H Fresh Wear Powder Foundation in Golden Beige L'Oréal Paris Debenhams Infaillible 24H Fresh Wear Powder Foundation in Golden Beige Out of stock Price — for partners → L'oréal Paris Infallible 24H Fresh Wear Powder Foundation 130 True Beige 9 G L'Oréal Paris L'oréal Paris Infallible 24H Fresh Wear Powder Foundation 130 True Beige 9 G Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.