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Face makeup

7286 products

Guerlain Terracotta Le Teint Fluid Foundation 35 ml Out of stock Price — for partners → Guerlain Terracotta Joli Teint Beautifying Foundation SPF 20 Out of stock Price — for partners → Prisme Libre Skin-Caring Concealer 11 ml Givenchy Prisme Libre Skin-Caring Concealer 11 ml Out of stock Price — for partners → Prisme Libre Skin-Caring Concealer 11 ml Givenchy Prisme Libre Skin-Caring Concealer 11 ml Out of stock Price — for partners → Prisme Libre Skin-Caring Concealer 11 ml Givenchy Prisme Libre Skin-Caring Concealer 11 ml Out of stock Price — for partners → Prisme Libre Skin-Caring Concealer 11 ml Givenchy Prisme Libre Skin-Caring Concealer 11 ml Out of stock Price — for partners → Prisme Libre Skin-Caring Concealer 11 ml Givenchy Prisme Libre Skin-Caring Concealer 11 ml Out of stock Price — for partners → Wonder Match Skin Absolute Perfection 30 ml Eveline Cosmetics Wonder Match Skin Absolute Perfection 30 ml Out of stock Price — for partners → Estee Lauder Estee Lauder Double Wear Stay In Place Makeup Spf10 1C1 Cool Bone 30ml Out of stock Price — for partners → Baby Got Blush 5,5 g Essence Baby Got Blush 5,5 g Out of stock Price — for partners → Elizabeth Arden Flawless Finish Sponge-On Cream Makeup - Makeup 23 g Out of stock Price — for partners → Flawless Finish Skincaring Foundation 30 ml Elizabeth Arden Flawless Finish Skincaring Foundation 30 ml Out of stock Price — for partners → Dr. Hauschka Dr. Hauschka Coverstick 02 Sand 2 g Out of stock Price — for partners → Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Christian Dior Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Out of stock Price — for partners → Christian Dior Forever Skin Glow 24H Radiant Foundation SPF20 Out of stock Price — for partners → Christian Dior Forever Skin Glow 24H Radiant Foundation SPF20 Out of stock Price — for partners → Christian Dior Forever No Transfer 24H Foundation SPF20 Make-up Out of stock Price — for partners → Forever Natural Nude Makeup - Make-up 30 ml Christian Dior Forever Natural Nude Makeup - Make-up 30 ml Out of stock Price — for partners → Dermacol - Natural Powder Blush 5 G Dermacol Dermacol - Natural Powder Blush 5 G Out of stock Price — for partners → Dermacol Multi-Purpose Brightening Palette Palette Fr Strahlenden Look 10 G Fr Frauen Dermacol Dermacol Multi-Purpose Brightening Palette Palette Fr Strahlenden Look 10 G Fr Frauen Out of stock Price — for partners → Dermacol Matt Control 3.5G Dermacol Dermacol Matt Control 3.5G Out of stock Price — for partners → Dermacol - Matt Control - Cover Matte Concealer and 1.1 G Dermacol Dermacol - Matt Control - Cover Matte Concealer and 1.1 G Out of stock Price — for partners → Dermacol Make-up Perfector Multifunktioneller Concealer 1,5 G Farbton 02 Dermacol Dermacol Make-up Perfector Multifunktioneller Concealer 1,5 G Farbton 02 Out of stock Price — for partners → Dermacol Make up Cover SPF30 Waterproof Hypoallergenic 30g Boxed Choose Shade Dermacol Dermacol Make up Cover SPF30 Waterproof Hypoallergenic 30g Boxed Choose Shade Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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