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Face makeup

7286 products

Collistar Impeccabile Long Wear Foundation SPF15 30ml - 3R Rosy Natural Collistar Collistar Impeccabile Long Wear Foundation SPF15 30ml - 3R Rosy Natural Out of stock Price — for partners → Collistar Impeccabile Long Wear Foundation SPF15 30ml - 3N Natural Collistar Collistar Impeccabile Long Wear Foundation SPF15 30ml - 3N Natural Out of stock Price — for partners → Collistar Impeccabile Long Wear Foundation SPF15 30ml - 4R Rosy Sand Collistar Collistar Impeccabile Long Wear Foundation SPF15 30ml - 4R Rosy Sand Out of stock Price — for partners → Collistar Liquid Makeup and Foundation for Perfect Skin SPF 15 (Even Foundation + Primer) 35 Ml - Shade: 01 Ivory Collistar Collistar Liquid Makeup and Foundation for Perfect Skin SPF 15 (Even Foundation + Primer) 35 Ml - Shade: 01 Ivory Out of stock Price — for partners → Clinique True Bronze Pressed Powder Bronzer 9.6g - Sunblushed Clinique Clinique True Bronze Pressed Powder Bronzer 9.6g - Sunblushed Out of stock Price — for partners → Clinique Superbalanced Makeup, CN 10 Alabaster for Dry Combination and Combination Oily Skin - 1.0 Oz/30 Ml Clinique Clinique Superbalanced Makeup, CN 10 Alabaster for Dry Combination and Combination Oily Skin - 1.0 Oz/30 Ml Out of stock Price — for partners → Clinique Even Better Makeup Broad Spectrum SPF 15, CN 18 Cream Whip for Dry Combination and Combination Oily Skin - 1.0 Oz/30 Ml Clinique Clinique Even Better Makeup Broad Spectrum SPF 15, CN 18 Cream Whip for Dry Combination and Combination Oily Skin - 1.0 Oz/30 Ml Out of stock Price — for partners → Clinique Age Defense BB Cream 02 Light SPF30 40 Ml Clinique Clinique Age Defense BB Cream 02 Light SPF30 40 Ml Out of stock Price — for partners → Clinique Anti-Blemish Solutions Liquid Makeup - Brown Clinique Clinique Anti-Blemish Solutions Liquid Makeup - Brown Out of stock Price — for partners → Clarins Skin Illusion Velvet (Natural Mattifying & Hydrating Foundation) 30ml - Shade 116.5W Clarins Clarins Skin Illusion Velvet (Natural Mattifying & Hydrating Foundation) 30ml - Shade 116.5W Out of stock Price — for partners → Clarins Skin Illusion Velvet 30 ML Clarins Clarins Skin Illusion Velvet 30 ML Out of stock Price — for partners → Clarins Skin Illusion Velvet Foundation 30ml - 108W Clarins Clarins Skin Illusion Velvet Foundation 30ml - 108W Out of stock Price — for partners → Clarins Skin Illusion Velvet 109C 30ml Clarins Clarins Skin Illusion Velvet 109C 30ml Out of stock Price — for partners → Clarins Skin Illusion Tinted Moisturizer Spf25 04 40ml Clarins Clarins Skin Illusion Tinted Moisturizer Spf25 04 40ml Out of stock Price — for partners → Clarins Skin Illusion Tinted Moisturizer Spf25 05 40ml Clarins Clarins Skin Illusion Tinted Moisturizer Spf25 05 40ml Out of stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation - Beige Clarins Clarins Skin Illusion Natural Hydrating Foundation - Beige Out of stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 111 Auburn 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 111 Auburn 30ml Out of stock Price — for partners → Clarins Joli Blush - Orange Clarins Clarins Joli Blush - Orange Out of stock Price — for partners → Clarins Everlasting Hydrating & Matte Foundation 30ml - 119W Mocha Clarins Clarins Everlasting Hydrating & Matte Foundation 30ml - 119W Mocha Out of stock Price — for partners → Clarins Everlasting Concealer 01 Light 12ml Clarins Clarins Everlasting Concealer 01 Light 12ml Out of stock Price — for partners → Everlasting Concealer - Hydration concealer 12 ml Clarins Everlasting Concealer - Hydration concealer 12 ml Out of stock Price — for partners → More Than Glow Highlighter 5,9 g Catrice More Than Glow Highlighter 5,9 g Out of stock Price — for partners → All Matt Plus Shine Control Powder 025 Sand Beige Catrice All Matt Plus Shine Control Powder 025 Sand Beige Out of stock Price — for partners → Bourjois Little Round Pot Blush 95 Rose De Jaspe 2.5 g. Bourjois Bourjois Little Round Pot Blush 95 Rose De Jaspe 2.5 g. Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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