Face makeup

7286 products

Clarins Everlasting Hydrating & Matte Foundation 30ml - 119W Mocha Clarins Clarins Everlasting Hydrating & Matte Foundation 30ml - 119W Mocha Out of stock Price — for partners → Clarins Everlasting Concealer 01 Light 12ml Clarins Clarins Everlasting Concealer 01 Light 12ml Out of stock Price — for partners → Everlasting Concealer - Hydration concealer 12 ml Clarins Everlasting Concealer - Hydration concealer 12 ml Out of stock Price — for partners → More Than Glow Highlighter 5,9 g Catrice More Than Glow Highlighter 5,9 g Out of stock Price — for partners → All Matt Plus Shine Control Powder 025 Sand Beige Catrice All Matt Plus Shine Control Powder 025 Sand Beige Out of stock Price — for partners → Bourjois Little Round Pot Blush 95 Rose De Jaspe 2.5 g. Bourjois Bourjois Little Round Pot Blush 95 Rose De Jaspe 2.5 g. Out of stock Price — for partners → Brand New Sealed Bourjois Loose Powder..# 01 Peach.full Size..thanks. Bourjois Brand New Sealed Bourjois Loose Powder..# 01 Peach.full Size..thanks. Out of stock Price — for partners → Bourjois Loose Powder 02 Rosy 32 G Bourjois Bourjois Loose Powder 02 Rosy 32 G Out of stock Price — for partners → Bourjois Healthy Mix Anti-Fatigue Corrector 7 Ml 55 Honey Bourjois Bourjois Healthy Mix Anti-Fatigue Corrector 7 Ml 55 Honey Out of stock Price — for partners → Make-up for Perfect Skin SPF 10 (123 Perfect) 30 Ml - Shade: 54 Beige Bourjois Make-up for Perfect Skin SPF 10 (123 Perfect) 30 Ml - Shade: 54 Beige Out of stock Price — for partners → Bourjois 123 Perfect Foundation 52 Vanilla 30 ml. Bourjois Bourjois 123 Perfect Foundation 52 Vanilla 30 ml. Out of stock Price — for partners → Bourjois Paris 123 Perfect Foundation 30ml New &   - 55 Dark Beige Bourjois Bourjois Paris 123 Perfect Foundation 30ml New & - 55 Dark Beige Out of stock Price — for partners → Bobbi Brown Bobbi Brown Skin Long-wear Weightless Foundation SPF 15 Bobbi Brown Bobbi Brown Bobbi Brown Skin Long-wear Weightless Foundation SPF 15 Out of stock Price — for partners → Bobbi Brown Skin Full Cover Concealer Natural 6 Ml Bobbi Brown Bobbi Brown Skin Full Cover Concealer Natural 6 Ml Out of stock Price — for partners → Bobbi Brown Skin Full Cover Concealer Warm Ivory 6 Ml Bobbi Brown Bobbi Brown Skin Full Cover Concealer Warm Ivory 6 Ml Out of stock Price — for partners → Bobbi Brown Skin Full Cover Concealer Ivory 6 Ml Bobbi Brown Bobbi Brown Skin Full Cover Concealer Ivory 6 Ml Out of stock Price — for partners → Bobbi Brown Skin Foundation Stick (Various Shades) - Neutral Beige Bobbi Brown Bobbi Brown Skin Foundation Stick (Various Shades) - Neutral Beige Out of stock Price — for partners → Bobbi Brown Skin Foundation Stick (Various Shades) - Warm Beige Bobbi Brown Bobbi Brown Skin Foundation Stick (Various Shades) - Warm Beige Out of stock Price — for partners → Bobbi Brown Skin Foundation Stick (Various Shades) - Honey Bobbi Brown Bobbi Brown Skin Foundation Stick (Various Shades) - Honey Out of stock Price — for partners → Bobbi Brown Skin Foundation Stick - Beige Bobbi Brown Bobbi Brown Skin Foundation Stick - Beige Out of stock Price — for partners → Bobbi Brown Skin Concealer Stick, Porcelain - 3g Bobbi Brown Bobbi Brown Skin Concealer Stick, Porcelain - 3g Out of stock Price — for partners → Bobbi Brown Skin Concealer Stick, Warm Natural - 3g Bobbi Brown Bobbi Brown Skin Concealer Stick, Warm Natural - 3g Out of stock Price — for partners → Bobbi Brown Skin Concealer Stick, Golden - 3g Bobbi Brown Bobbi Brown Skin Concealer Stick, Golden - 3g Out of stock Price — for partners → Bobbi Brown Skin Concealer Stick, Cool Sand - 3g Bobbi Brown Bobbi Brown Skin Concealer Stick, Cool Sand - 3g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.