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Face makeup

7286 products

Bobbi Brown Bobbi Brown Intensive Serum Foundation SPF 40/30 - Beige Bobbi Brown Bobbi Brown Bobbi Brown Intensive Serum Foundation SPF 40/30 - Beige Out of stock Price — for partners → Bobbi Brown Bobbi Brown Bronzing Powder Bobbi Brown Bobbi Brown Bobbi Brown Bronzing Powder Out of stock Price — for partners → Bobbi Brown Bobbi Brown Bronzing Powder Bobbi Brown Bobbi Brown Bobbi Brown Bronzing Powder Out of stock Price — for partners → Bobbi Brown Blush Antigua 3,5 G Bobbi Brown Bobbi Brown Blush Antigua 3,5 G Out of stock Price — for partners → Bobbi Brown Blush Matte Desert Pink 3,5 G Bobbi Brown Bobbi Brown Blush Matte Desert Pink 3,5 G Out of stock Price — for partners → Bobbi Brown Blush Matte Flame 3,5 G Bobbi Brown Bobbi Brown Blush Matte Flame 3,5 G Out of stock Price — for partners → Benefit Terra Golden Brick-Red Powder Blusher - Orange Benefit Benefit Terra Golden Brick-Red Powder Blusher - Orange Out of stock Price — for partners → Benefit Play Tint Cheek & Lip Stain 6 Ml Benefit Benefit Play Tint Cheek & Lip Stain 6 Ml Out of stock Price — for partners → Benefit Dew La La Liquid Glow Highlighter - Beige Benefit Benefit Dew La La Liquid Glow Highlighter - Beige Out of stock Price — for partners → Benefit Crystah Strawberry Pink Powder Blusher Benefit Benefit Crystah Strawberry Pink Powder Blusher Out of stock Price — for partners → Benefit Cakeless Concealer 02 5 Ml Benefit Benefit Cakeless Concealer 02 5 Ml Out of stock Price — for partners → Benefit Cosmetics Boi-Ing Cakeless Concealer, Feel Good (Light Warm), Size 5.0 ML / 0.17 US Fl. Oz Benefit Benefit Cosmetics Boi-Ing Cakeless Concealer, Feel Good (Light Warm), Size 5.0 ML / 0.17 US Fl. Oz Out of stock Price — for partners → Base of Sweden Waterproof Foundation Full Coverage SPF 30 30ml Brave Base of Sweden Base of Sweden Waterproof Foundation Full Coverage SPF 30 30ml Brave Out of stock Price — for partners → Artdeco Translucent Loose Powder 8 G Artdeco Artdeco Translucent Loose Powder 8 G Out of stock Price — for partners → Artdeco Powder Makeup Foundation Sunscreen SPF 50 Wet & Dry) 9.5 g - Shade: 95. Artdeco Artdeco Powder Makeup Foundation Sunscreen SPF 50 Wet & Dry) 9.5 g - Shade: 95. Out of stock Price — for partners → Artdeco Luxurious Makeup (Rich Treatment Foundation) 20ml - Shade: 21 Delicious Cinnamon Artdeco Artdeco Luxurious Makeup (Rich Treatment Foundation) 20ml - Shade: 21 Delicious Cinnamon Out of stock Price — for partners → Artdeco Luxurious Makeup (Rich Treatment Foundation) 20ml - Shade: 17 Creamy Honey Artdeco Artdeco Luxurious Makeup (Rich Treatment Foundation) 20ml - Shade: 17 Creamy Honey Out of stock Price — for partners → Artdeco (Perfect Teint Foundation) 20 Ml - Shade: 56 Olive Beige (Neutral) Artdeco Artdeco (Perfect Teint Foundation) 20 Ml - Shade: 56 Olive Beige (Neutral) Out of stock Price — for partners → Artdeco Illuminating Concealer 1.8ml - Shade: 9 Ivory Artdeco Artdeco Illuminating Concealer 1.8ml - Shade: 9 Ivory Out of stock Price — for partners → Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 6 Honey Artdeco Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 6 Honey Out of stock Price — for partners → Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 4 Light Beige Artdeco Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 4 Light Beige Out of stock Price — for partners → Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 3 Soft Ivory Artdeco Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 3 Soft Ivory Out of stock Price — for partners → Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 2 Natural Beige Artdeco Artdeco Mineral Powder Makeup (Foundation) 15g - Shade: 2 Natural Beige Out of stock Price — for partners → Artdeco Duo Hello Sunshine (Long-lasting Compact Powder) 10 G - Shade: 50 Almond Artdeco Artdeco Duo Hello Sunshine (Long-lasting Compact Powder) 10 G - Shade: 50 Almond Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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