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Face makeup

7321 products

MAC, Mineralize, Blush Compact Powder, 4 g MAC MAC, Mineralize, Blush Compact Powder, 4 g In stock Price — for partners → Christian Dior, Forever Glow Luminizer, Compact Powder, 02, Gold, 6 g Christian Dior Christian Dior, Forever Glow Luminizer, Compact Powder, 02, Gold, 6 g In stock Price — for partners → Christian Dior, Forever Glow Luminizer, Compact Powder, 01, Nude, 6 g Christian Dior Christian Dior, Forever Glow Luminizer, Compact Powder, 01, Nude, 6 g In stock Price — for partners → Christian Dior, Forever Glow Luminizer, Compact Powder, 06, White, 6 g Christian Dior Christian Dior, Forever Glow Luminizer, Compact Powder, 06, White, 6 g In stock Price — for partners → Christian Dior, Forever Glow Luminizer, Compact Powder, 04, Pink Strobe, 6 g Christian Dior Christian Dior, Forever Glow Luminizer, Compact Powder, 04, Pink Strobe, 6 g In stock Price — for partners → Christian Dior, Forever Skin Cushion, Compact Powder, 010, Fair, 10 g Christian Dior Christian Dior, Forever Skin Cushion, Compact Powder, 010, Fair, 10 g In stock Price — for partners → Christian Dior, Forever Glow, Illuminating, Liquid Highlighter, 011, Pink, For Face, 11 ml Christian Dior Christian Dior, Forever Glow, Illuminating, Liquid Highlighter, 011, Pink, For Face, 11 ml In stock Price — for partners → Nyx, Bare With Me Blur, Hydration, Cream Concealer, 09, Deep Golden, 9.6 ml NYX Professional Makeup Nyx, Bare With Me Blur, Hydration, Cream Concealer, 09, Deep Golden, 9.6 ml In stock Price — for partners → Charlotte Tilbury, Lip & Cheek Glow, Cream Blush, Colour Of Dreams, 2.5 g Charlotte Tilbury Charlotte Tilbury, Lip & Cheek Glow, Cream Blush, Colour Of Dreams, 2.5 g In stock Price — for partners → Charlotte Tilbury, Lip & Cheek Glow, Cream Blush, Colour of Passion, 2.5 g Charlotte Tilbury Charlotte Tilbury, Lip & Cheek Glow, Cream Blush, Colour of Passion, 2.5 g In stock Price — for partners → Fenty Beauty, Pro Filter, Compact Foundation, 495, Deep with Warm Bronze Undertones, 9 g Fenty Beauty Fenty Beauty, Pro Filter, Compact Foundation, 495, Deep with Warm Bronze Undertones, 9 g In stock Price — for partners → MAC, Extra Dimension Skinfinish, Luminous, Blush Highlighter Compact, Double Gleam, 1 Shade, 9 g MAC MAC, Extra Dimension Skinfinish, Luminous, Blush Highlighter Compact, Double Gleam, 1 Shade, 9 g In stock Price — for partners → Revlon, Colorstay, Long-Lasting, Liquid Foundation, 510, Capuccino, SPF 15, 30 ml Revlon Professional Revlon, Colorstay, Long-Lasting, Liquid Foundation, 510, Capuccino, SPF 15, 30 ml In stock Price — for partners → Anastasia Beverly Hills, Liquid Glow, Radiant, Liquid Highlighter, Rose Gold, For Face, 20 ml Anastasia Beverly Hills Anastasia Beverly Hills, Liquid Glow, Radiant, Liquid Highlighter, Rose Gold, For Face, 20 ml In stock Price — for partners → IsaDora, Light Touch, Paraben Free, Brightening Effect, Liquid Concealer, 81, Rose Beige, 2.2 g IsaDora IsaDora, Light Touch, Paraben Free, Brightening Effect, Liquid Concealer, 81, Rose Beige, 2.2 g In stock Price — for partners → Vegan Tan, Illuminating Bronze Stick, Illuminating, Bronzer Stick, 38 g Vegan Tan Vegan Tan, Illuminating Bronze Stick, Illuminating, Bronzer Stick, 38 g In stock Price — for partners → Max Factor, Facefinity, Blush Palette, 35, Cheeky Coral, 6 g Max Factor Max Factor, Facefinity, Blush Palette, 35, Cheeky Coral, 6 g In stock Price — for partners → Rodial, Blush Drops, Cream Blush, Pink, 4.5 g RODIAL Rodial, Blush Drops, Cream Blush, Pink, 4.5 g In stock Price — for partners → Rodial, Blush Drops, Cream Blush, Velvet Peach, 4.5 g RODIAL Rodial, Blush Drops, Cream Blush, Velvet Peach, 4.5 g In stock Price — for partners → Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 61, Mother Of Pearl, 4.5 g Diego Dalla Palma Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 61, Mother Of Pearl, 4.5 g In stock Price — for partners → Gosh, X-Ceptional Wear, Matte & Natural Glow, Liquid Foundation, 19, Chestnut, 35 ml Gosh Gosh, X-Ceptional Wear, Matte & Natural Glow, Liquid Foundation, 19, Chestnut, 35 ml In stock Price — for partners → Gosh, X-Ceptional Wear, Vitamin E, Long Lasting, Cream Foundation, 16, Golden, 30 ml Gosh Gosh, X-Ceptional Wear, Vitamin E, Long Lasting, Cream Foundation, 16, Golden, 30 ml In stock Price — for partners → Gosh, Gosh, BB Cream, 02, Beige, SPF 15, 30 ml Gosh Gosh, Gosh, BB Cream, 02, Beige, SPF 15, 30 ml In stock Price — for partners → Sensai, Blooming, Blush Compact Powder, 04, Orange, 4 g Sensai Sensai, Blooming, Blush Compact Powder, 04, Orange, 4 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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