Face makeup

7321 products

Diego Dalla Palma, All In One, Blush Stick, 44, Biscuit, 4 g Diego Dalla Palma Diego Dalla Palma, All In One, Blush Stick, 44, Biscuit, 4 g In stock Price — for partners → Rodial, Lowlighter, Colour Correcting, Liquid Concealer, Banana, 5.5 ml RODIAL Rodial, Lowlighter, Colour Correcting, Liquid Concealer, Banana, 5.5 ml In stock Price — for partners → Dr Sebagh, Self-Tanning Drops, Melanin, Liquid Bronzer, 20 ml Dr Sebagh Dr Sebagh, Self-Tanning Drops, Melanin, Liquid Bronzer, 20 ml In stock Price — for partners → Essence, Juicy Bomb, Illuminating, Gel Blush, 01, Cassis Crush, 10 ml Essence Essence, Juicy Bomb, Illuminating, Gel Blush, 01, Cassis Crush, 10 ml In stock Price — for partners → Catrice, Melted Sun, Liquid Contour, 015, Sunkissed, 10 ml Catrice Catrice, Melted Sun, Liquid Contour, 015, Sunkissed, 10 ml In stock Price — for partners → Catrice, Melted Sun, Liquid Contour, 025, Beach Please, 10 ml Catrice Catrice, Melted Sun, Liquid Contour, 025, Beach Please, 10 ml In stock Price — for partners → L'Oreal Paris, True Match Super-Blendable, Liquid Foundation, 1.5N, Linen, 30 ml L'Oréal Paris L'Oreal Paris, True Match Super-Blendable, Liquid Foundation, 1.5N, Linen, 30 ml In stock Price — for partners → L'Oreal Paris, Infaillible More Than Concealer, Full Cover, Cream Concealer, 326, Vanilla, 11 ml L'Oréal Paris L'Oreal Paris, Infaillible More Than Concealer, Full Cover, Cream Concealer, 326, Vanilla, 11 ml In stock Price — for partners → L'Oreal Paris, Infaillible 32H Fresh Wear, Waterproof, Long Lasting & Hydrating, Liquid Foundation, 235, Honey, SPF 25, 30 ml L'Oréal Paris L'Oreal Paris, Infaillible 32H Fresh Wear, Waterproof, Long Lasting & Hydrating, Liquid Foundation, 235, Honey, SPF 25, 30 ml In stock Price — for partners → L'Oreal Paris, True Match Super-Blendable, Hyaluronic Acid, Liquid Foundation, 2N, Vanilla, SPF 17, 30 ml L'Oréal Paris L'Oreal Paris, True Match Super-Blendable, Hyaluronic Acid, Liquid Foundation, 2N, Vanilla, SPF 17, 30 ml In stock Price — for partners → L'Oreal Paris, Infaillible 24h Fresh Wear, All-Day Wear, Liquid Foundation, 300, Amber, SPF 25, 30 ml L'Oréal Paris L'Oreal Paris, Infaillible 24h Fresh Wear, All-Day Wear, Liquid Foundation, 300, Amber, SPF 25, 30 ml In stock Price — for partners → L'Oreal Paris, Infaillible 32H Fresh Wear, Waterproof, Long Lasting & Hydrating, Liquid Foundation, 220, Sand, SPF 25, 30 ml L'Oréal Paris L'Oreal Paris, Infaillible 32H Fresh Wear, Waterproof, Long Lasting & Hydrating, Liquid Foundation, 220, Sand, SPF 25, 30 ml In stock Price — for partners → Wibo, Million Dollar, Illuminating, Blush Highlighter Compact, 1 Shade, 10 g Wibo Wibo, Million Dollar, Illuminating, Blush Highlighter Compact, 1 Shade, 10 g In stock Price — for partners → Wibo, Cheek To Cheek, Radiant, Blush Compact Powder, 03, Balance, 3.5 g Wibo Wibo, Cheek To Cheek, Radiant, Blush Compact Powder, 03, Balance, 3.5 g In stock Price — for partners → Wibo, Starglow Stealer, Illuminating, Liquid Highlighter, 02, For Face, 11 ml Wibo Wibo, Starglow Stealer, Illuminating, Liquid Highlighter, 02, For Face, 11 ml In stock Price — for partners → Wibo, Blush O`Clock, Natural, Liquid Blush, 02, 11 g Wibo Wibo, Blush O`Clock, Natural, Liquid Blush, 02, 11 g In stock Price — for partners → Wibo, Pink Drink, Natural, Liquid Blush, 01, 15 ml Wibo Wibo, Pink Drink, Natural, Liquid Blush, 01, 15 ml In stock Price — for partners → Wibo, Pink Drink, Natural, Liquid Blush, 02, 15 ml Wibo Wibo, Pink Drink, Natural, Liquid Blush, 02, 15 ml In stock Price — for partners → Eveline Cosmetics, Variete, Illuminating, Blush Highlighter Compact, 01, 1 Shade, 5 g Eveline Cosmetics Eveline Cosmetics, Variete, Illuminating, Blush Highlighter Compact, 01, 1 Shade, 5 g In stock Price — for partners → Eveline Cosmetics, Wonder Match, Hyaluronic Acid, Satin Finish, Cream Concealer, 20, Peach, 6.8 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match, Hyaluronic Acid, Satin Finish, Cream Concealer, 20, Peach, 6.8 ml In stock Price — for partners → Eveline Cosmetics, Wonder Match, Vitamin C, Illuminating, Liquid Highlighter, 01, For Face, 4.5 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match, Vitamin C, Illuminating, Liquid Highlighter, 01, For Face, 4.5 ml In stock Price — for partners → Eveline Cosmetics, Wonder Match, Contouring Palette, 4 Shades, 01, 10.8 g Eveline Cosmetics Eveline Cosmetics, Wonder Match, Contouring Palette, 4 Shades, 01, 10.8 g In stock Price — for partners → Wibo, Skin Perfector, Vegan, Radiant, Liquid Foundation, 07N, Tanned, 30 ml Wibo Wibo, Skin Perfector, Vegan, Radiant, Liquid Foundation, 07N, Tanned, 30 ml In stock Price — for partners → Wibo, Skin Perfector, Lightweight, Liquid Foundation, 02W, Fair, 30 ml Wibo Wibo, Skin Perfector, Lightweight, Liquid Foundation, 02W, Fair, 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.