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Face makeup

7324 products

Essence, Essence, Foundation Stick, 150, 10 g Essence Essence, Essence, Foundation Stick, 150, 10 g In stock Price — for partners → Essence, Essence, Foundation Stick, 160, 10 g Essence Essence, Essence, Foundation Stick, 160, 10 g In stock Price — for partners → Essence, Essence, Foundation Stick, 120, 10 g Essence Essence, Essence, Foundation Stick, 120, 10 g In stock Price — for partners → Essence, Essence, Foundation Stick, 210, 10 g Essence Essence, Essence, Foundation Stick, 210, 10 g In stock Price — for partners → Essence, Essence, Foundation Stick, 50, 10 g Essence Essence, Essence, Foundation Stick, 50, 10 g In stock Price — for partners → Essence, Essence, Foundation Stick, 230, 10 g Essence Essence, Essence, Foundation Stick, 230, 10 g In stock Price — for partners → Catrice, Soft Glam Filter, Glow, Foundation Stick, 040, Medium Tan, 9 g Catrice Catrice, Soft Glam Filter, Glow, Foundation Stick, 040, Medium Tan, 9 g In stock Price — for partners → Catrice, Soft Glam Filter, Glow, Foundation Stick, 010, Fair - Light, 9 g Catrice Catrice, Soft Glam Filter, Glow, Foundation Stick, 010, Fair - Light, 9 g In stock Price — for partners → Catrice, Soft Glam Filter, Glow, Foundation Stick, 020, Light - Medium, 9 g Catrice Catrice, Soft Glam Filter, Glow, Foundation Stick, 020, Light - Medium, 9 g In stock Price — for partners → Catrice, Soft Glam Filter, Glow, Foundation Stick, 030, Medium, 9 g Catrice Catrice, Soft Glam Filter, Glow, Foundation Stick, 030, Medium, 9 g In stock Price — for partners → Essence, Soft Touch Bouncy Glow, Illuminating, Blush Highlighter Compact, 20, Glazed Dew, 4 g Essence Essence, Soft Touch Bouncy Glow, Illuminating, Blush Highlighter Compact, 20, Glazed Dew, 4 g In stock Price — for partners → Catrice, Diamond Haze, Luminous, Blush Highlighter Compact, 010, Gimme Glitter, 6 g Catrice Catrice, Diamond Haze, Luminous, Blush Highlighter Compact, 010, Gimme Glitter, 6 g In stock Price — for partners → Catrice, More Than Glow, Luminous, Blush Highlighter Compact, 040, Absolute Blushin' Bright, 5.9 g Catrice Catrice, More Than Glow, Luminous, Blush Highlighter Compact, 040, Absolute Blushin' Bright, 5.9 g In stock Price — for partners → Catrice, More Than Glow, Luminous, Blush Highlighter Compact, 010, Ultimate Platinum Glaze, 5.9 g Catrice Catrice, More Than Glow, Luminous, Blush Highlighter Compact, 010, Ultimate Platinum Glaze, 5.9 g In stock Price — for partners → Essence, Baby Got Glow, Illuminating, Liquid Highlighter, 10, Sassy in Silk, For Face, 10 ml Essence Essence, Baby Got Glow, Illuminating, Liquid Highlighter, 10, Sassy in Silk, For Face, 10 ml In stock Price — for partners → Catrice, All Over Glow, Illuminating, Liquid Highlighter, 040, Bronze, For Face, 15 ml Catrice Catrice, All Over Glow, Illuminating, Liquid Highlighter, 040, Bronze, For Face, 15 ml In stock Price — for partners → Essence, Soft Touch, Blush Compact Powder, 20, Electric Peony, 5 g Essence Essence, Soft Touch, Blush Compact Powder, 20, Electric Peony, 5 g In stock Price — for partners → Catrice, AirBlush, Matte, Blush Compact Powder, 150, Wine Time, 5.5 g Catrice Catrice, AirBlush, Matte, Blush Compact Powder, 150, Wine Time, 5.5 g In stock Price — for partners → Catrice, Soft Glam Baked Blush, Luminous, Blush Compact Powder, 020, Peachy Breeze, 5.6 g Catrice Catrice, Soft Glam Baked Blush, Luminous, Blush Compact Powder, 020, Peachy Breeze, 5.6 g In stock Price — for partners → Catrice, Soft Glam Baked Blush, Luminous, Blush Compact Powder, 010, On Cloud Pink, 5.6 g Catrice Catrice, Soft Glam Baked Blush, Luminous, Blush Compact Powder, 010, On Cloud Pink, 5.6 g In stock Price — for partners → Essence, Soft Touch Butter, Bronzing, Bronzer Compact Powder, 20, Golden Buttercream, 10 g Essence Essence, Soft Touch Butter, Bronzing, Bronzer Compact Powder, 20, Golden Buttercream, 10 g In stock Price — for partners → Essence, Soft Touch Butter, Matte, Bronzer Compact Powder, 10, Whipped Buttercup, 10 g Essence Essence, Soft Touch Butter, Matte, Bronzer Compact Powder, 10, Whipped Buttercup, 10 g In stock Price — for partners → Catrice, Sun Glow, Natural, Bronzer Compact Powder, 035, Universal Bronze, 9.5 g Catrice Catrice, Sun Glow, Natural, Bronzer Compact Powder, 035, Universal Bronze, 9.5 g In stock Price — for partners → Essence, Camouflage+Matt, Correcting, Liquid Concealer, 100, 8 ml Essence Essence, Camouflage+Matt, Correcting, Liquid Concealer, 100, 8 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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