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Face makeup

7321 products

Essence, Camouflage+Matt, Correcting, Liquid Concealer, 100, 8 ml Essence Essence, Camouflage+Matt, Correcting, Liquid Concealer, 100, 8 ml In stock Price — for partners → Essence, Camouflage+Matt, Matte, Liquid Concealer, 190, 8 ml Essence Essence, Camouflage+Matt, Matte, Liquid Concealer, 190, 8 ml In stock Price — for partners → Essence, Camouflage+Matt, Matte, Liquid Concealer, 180, 8 ml Essence Essence, Camouflage+Matt, Matte, Liquid Concealer, 180, 8 ml In stock Price — for partners → Essence, Camouflage+Matt, Matte, Liquid Concealer, 230, Neutral Tan, 8 ml Essence Essence, Camouflage+Matt, Matte, Liquid Concealer, 230, Neutral Tan, 8 ml In stock Price — for partners → Essence, Camouflage+Matt, Matte, Liquid Concealer, 160, Sunny Beige, 8 ml Essence Essence, Camouflage+Matt, Matte, Liquid Concealer, 160, Sunny Beige, 8 ml In stock Price — for partners → Catrice, True Skin, High Coverage, Liquid Concealer, 015, Warm Vanilla, 4.5 ml Catrice Catrice, True Skin, High Coverage, Liquid Concealer, 015, Warm Vanilla, 4.5 ml In stock Price — for partners → Catrice, Camouflage, Anti-Dark Cicles, Liquid Concealer, 048, Desert Beige, 5 ml Catrice Catrice, Camouflage, Anti-Dark Cicles, Liquid Concealer, 048, Desert Beige, 5 ml In stock Price — for partners → Catrice, Camouflage, Anti-Dark Cicles, Liquid Concealer, 036, Hazelnut Beige, 5 ml Catrice Catrice, Camouflage, Anti-Dark Cicles, Liquid Concealer, 036, Hazelnut Beige, 5 ml In stock Price — for partners → Catrice, True Skin, High Coverage, Liquid Concealer, 032, Neutral Biscuit, 4.5 ml Catrice Catrice, True Skin, High Coverage, Liquid Concealer, 032, Neutral Biscuit, 4.5 ml In stock Price — for partners → Catrice, True Skin, High Coverage, Liquid Concealer, 20, Warm Beige, 4.5 ml Catrice Catrice, True Skin, High Coverage, Liquid Concealer, 20, Warm Beige, 4.5 ml In stock Price — for partners → Essence, Baby Got Glow, Illuminating, Highlighter Stick, 10, Golden Aura, 5.5 g Essence Essence, Baby Got Glow, Illuminating, Highlighter Stick, 10, Golden Aura, 5.5 g In stock Price — for partners → Catrice, Glass Like, Illuminating, Highlighter Stick, 010, Keep It Glassy, 5.3 g Catrice Catrice, Glass Like, Illuminating, Highlighter Stick, 010, Keep It Glassy, 5.3 g In stock Price — for partners → Essence, Baby Got Blush, Radiant, Liquid Blush, 30, Dusty Rose, 10 ml Essence Essence, Baby Got Blush, Radiant, Liquid Blush, 30, Dusty Rose, 10 ml In stock Price — for partners → Essence, Baby Got Blush, Natural Blush, Blush Stick, 50, Cherry Cherry Baby, 5.5 ml Essence Essence, Baby Got Blush, Natural Blush, Blush Stick, 50, Cherry Cherry Baby, 5.5 ml In stock Price — for partners → Catrice, Melted Sun, Cream Bronzer, 020, Beach, g 9 Catrice Catrice, Melted Sun, Cream Bronzer, 020, Beach, g 9 In stock Price — for partners → Catrice, True Skin, High Coverage, Liquid Concealer, 10, Cool Cashmere, 4.5 ml Catrice Catrice, True Skin, High Coverage, Liquid Concealer, 10, Cool Cashmere, 4.5 ml In stock Price — for partners → Frudia, Bare Skin, Brightening, Liquid Foundation, SPF 50+, 40 ml Frudia Frudia, Bare Skin, Brightening, Liquid Foundation, SPF 50+, 40 ml In stock Price — for partners → Revolution Pro, CC Perfecting, Compact Powder, Warm Maple, 5 g Revolution Pro Revolution Pro, CC Perfecting, Compact Powder, Warm Maple, 5 g In stock Price — for partners → Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F7, 23 ml Makeup Revolution Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F7, 23 ml In stock Price — for partners → Makeup Revolution, Reloaded, Bronzer Compact Powder, Take a Vacation, 15 g Makeup Revolution Makeup Revolution, Reloaded, Bronzer Compact Powder, Take a Vacation, 15 g In stock Price — for partners → Makeup Revolution, Fast Fase, Cream Blush, Bloom, 14 g Makeup Revolution Makeup Revolution, Fast Fase, Cream Blush, Bloom, 14 g In stock Price — for partners → Nyx, Sugar Trip Squad, Cruelty-Free, Shimmering, Highlighter Palette, 01, SQUADHP, 30 g NYX Professional Makeup Nyx, Sugar Trip Squad, Cruelty-Free, Shimmering, Highlighter Palette, 01, SQUADHP, 30 g In stock Price — for partners → IsaDora, Color Correcting, Concealer Palette, 36, Nude Quartet, 4 g IsaDora IsaDora, Color Correcting, Concealer Palette, 36, Nude Quartet, 4 g In stock Price — for partners → Clarins, Skin Illusion Velvet, Matte, Natural Finish, Liquid Foundation, 108.5W, Cashew, 30 ml Clarins Clarins, Skin Illusion Velvet, Matte, Natural Finish, Liquid Foundation, 108.5W, Cashew, 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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