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Face makeup

7324 products

Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 340, Oak, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 340, Oak, SPF 30, 30 ml In stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 110, Alabaster, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 110, Alabaster, SPF 30, 30 ml In stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 250 Sand, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 250 Sand, SPF 30, 30 ml In stock Price — for partners → Kanebo Sensai Flawless Satin Moisture Foundation SPF 25 - # FS203 Neutral Beige 30ml|1.01oz Sensai Kanebo Sensai Flawless Satin Moisture Foundation SPF 25 - # FS203 Neutral Beige 30ml|1.01oz In stock Price — for partners → L'Oreal Paris, True Match, Natural Finish, Liquid Foundation, 1R1C, Rose Ivory, SPF 17, 30 ml L'Oréal Paris L'Oreal Paris, True Match, Natural Finish, Liquid Foundation, 1R1C, Rose Ivory, SPF 17, 30 ml In stock Price — for partners → L'Oreal Paris, True Match Super-Blendable, Natural Medium Coverage, Liquid Foundation, 4N, Beige, SPF 17, 30 ml L'Oréal Paris L'Oreal Paris, True Match Super-Blendable, Natural Medium Coverage, Liquid Foundation, 4N, Beige, SPF 17, 30 ml In stock Price — for partners → L'Oreal Paris, True Match Super Blendable, Compact Powder, 1.R/1.C, Rose Ivory, 9 g L'Oréal Paris L'Oreal Paris, True Match Super Blendable, Compact Powder, 1.R/1.C, Rose Ivory, 9 g In stock Price — for partners → Avene, Couvrance, Liquid Foundation, 2.0, Natural, 20 SPF, 30 ml Avène Avene, Couvrance, Liquid Foundation, 2.0, Natural, 20 SPF, 30 ml In stock Price — for partners → Avene, Hydrance Rich, Hydrating, Tinted Moisturizer, Light, SPF 30, 40 ml Avène Avene, Hydrance Rich, Hydrating, Tinted Moisturizer, Light, SPF 30, 40 ml In stock Price — for partners → Avene, Triasorb, Unifying, Tinted Moisturizer, Light, SPF 50+, 50 ml Avène Avene, Triasorb, Unifying, Tinted Moisturizer, Light, SPF 50+, 50 ml In stock Price — for partners → Laboratoire ACM, Medisun, Sun Protection, Tinted Moisturizer, Light, SPF 50+, 40 ml ACM Laboratoire ACM, Medisun, Sun Protection, Tinted Moisturizer, Light, SPF 50+, 40 ml In stock Price — for partners → Cantabria Labs, Heliocare 360°, Mineral Tolerance Fluid, SPF50+, 50 ml Cantabria Labs Cantabria Labs, Heliocare 360°, Mineral Tolerance Fluid, SPF50+, 50 ml In stock Price — for partners → Avene, Haute Protection, Compact Foundation, Dore, SPF 50, 10 g Avène Avene, Haute Protection, Compact Foundation, Dore, SPF 50, 10 g In stock Price — for partners → Cantabria Labs, Heliocare 360º Color, Oil-Free, Sun Protection, Compact Powder, Beige, 10 g Cantabria Labs Cantabria Labs, Heliocare 360º Color, Oil-Free, Sun Protection, Compact Powder, Beige, 10 g In stock Price — for partners → Avene, Couvrance, Mattifying, Compact Powder, Translucent, 10 g Avène Avene, Couvrance, Mattifying, Compact Powder, Translucent, 10 g In stock Price — for partners → Avene, Couvrance Mosaic, Tan Effect, Bronzer Compact Powder, 10 g Avène Avene, Couvrance Mosaic, Tan Effect, Bronzer Compact Powder, 10 g In stock Price — for partners → Avene, Couvrance, Correcting, Concealer Stick, Yellow, 3 g Avène Avene, Couvrance, Correcting, Concealer Stick, Yellow, 3 g In stock Price — for partners → Avene, Couvrance, Illuminating, Liquid Concealer, Beige, 4 ml Avène Avene, Couvrance, Illuminating, Liquid Concealer, Beige, 4 ml In stock Price — for partners → Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, 27, Butterscotch, SPF 15, 30 ml Clinique Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, 27, Butterscotch, SPF 15, 30 ml In stock Price — for partners → Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, CN 127, Trufle, SPF 15, 30 ml Clinique Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, CN 127, Trufle, SPF 15, 30 ml In stock Price — for partners → Clinique, Even Better Refresh, Hydrating and Repairing, Liquid Foundation, CN 126, Espresso, 30 ml Clinique Clinique, Even Better Refresh, Hydrating and Repairing, Liquid Foundation, CN 126, Espresso, 30 ml In stock Price — for partners → Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, CN 52, Neutral, SPF 15, 5 ml *Sample Clinique Clinique, Even Better, Paraben-Free, Hydrating, Liquid Foundation, CN 52, Neutral, SPF 15, 5 ml *Sample In stock Price — for partners → Cle de Peau Beaute, Radiant, Luminous, Liquid Foundation, I10, Very Light Ivory, SPF 25, 35 ml Cle de Peau Beaute Cle de Peau Beaute, Radiant, Luminous, Liquid Foundation, I10, Very Light Ivory, SPF 25, 35 ml In stock Price — for partners → Cle de Peau Beaute, Radiant, Liquid Foundation, B00, SPF 25, 30 ml Cle de Peau Beaute Cle de Peau Beaute, Radiant, Liquid Foundation, B00, SPF 25, 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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