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Face makeup

7321 products

Gosh, Chameleon, Natural, Liquid Foundation, 002, Light, 30 ml Gosh Gosh, Chameleon, Natural, Liquid Foundation, 002, Light, 30 ml In stock Price — for partners → Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 258W, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 258W, 30 ml In stock Price — for partners → Diego Dalla Palma, Nudissimo, Matte Finish, Liquid Foundation, 245N, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Matte Finish, Liquid Foundation, 245N, 30 ml In stock Price — for partners → Diego Dalla Palma, Nudissimo, Matte Finish, Liquid Foundation, 244W, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Matte Finish, Liquid Foundation, 244W, 30 ml In stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 222, 30 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Foundation, 222, 30 ml In stock Price — for partners → Gosh, X-Ceptional Wear, Vitamin E, Long Lasting, Cream Foundation, 18, Sunny, 30 ml Gosh Gosh, X-Ceptional Wear, Vitamin E, Long Lasting, Cream Foundation, 18, Sunny, 30 ml In stock Price — for partners → Wibo, Blondie, Radiance, Blush Highlighter Compact, 2, Blondie, 4 g Wibo Wibo, Blondie, Radiance, Blush Highlighter Compact, 2, Blondie, 4 g In stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Concealer, 121, 3 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Concealer, 121, 3 ml In stock Price — for partners → Wibo, Cheek To Cheek, Satin, Blush Compact Powder, 01, 3.5 g Wibo Wibo, Cheek To Cheek, Satin, Blush Compact Powder, 01, 3.5 g In stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 21, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 21, 5 g In stock Price — for partners → Wibo, Fake But Fabulous, Contouring, Bronzer Compact Powder, 03, Praline, 9 g Wibo Wibo, Fake But Fabulous, Contouring, Bronzer Compact Powder, 03, Praline, 9 g In stock Price — for partners → Wibo, Fake But Fabulous, Matte, Bronzer Compact Powder, 02, Chestnut, 9 g Wibo Wibo, Fake But Fabulous, Matte, Bronzer Compact Powder, 02, Chestnut, 9 g In stock Price — for partners → Wibo, Blush O`Clock, Natural, Liquid Blush, 01, 11 g Wibo Wibo, Blush O`Clock, Natural, Liquid Blush, 01, 11 g In stock Price — for partners → Diego Dalla Palma, All In One, Blush Stick, 42, Salmon, 4 g Diego Dalla Palma Diego Dalla Palma, All In One, Blush Stick, 42, Salmon, 4 g In stock Price — for partners → Wibo, Melted Sun, Cream Bronzer, 01, Sweet Coffee, 10 g Wibo Wibo, Melted Sun, Cream Bronzer, 01, Sweet Coffee, 10 g In stock Price — for partners → Wibo, Melted Sun, Cream Bronzer, 01, Sweet Coffee, 10 g Wibo Wibo, Melted Sun, Cream Bronzer, 01, Sweet Coffee, 10 g In stock Price — for partners → Wibo, Sculpt This Cheek!, Liquid Bronzer, 02, N2, 11 g Wibo Wibo, Sculpt This Cheek!, Liquid Bronzer, 02, N2, 11 g In stock Price — for partners → Essence, Baby Got Bronze, Liquid Bronzer, 10, Sweet Shadows, 10 ml Essence Essence, Baby Got Bronze, Liquid Bronzer, 10, Sweet Shadows, 10 ml In stock Price — for partners → Essence, Drops of Sunshine, Liquid Bronzer, 25 ml Essence Essence, Drops of Sunshine, Liquid Bronzer, 25 ml In stock Price — for partners → Catrice, Melted Sun, Vegan, Liquid Bronzer, 005, Tan Lines, 10 ml Catrice Catrice, Melted Sun, Vegan, Liquid Bronzer, 005, Tan Lines, 10 ml In stock Price — for partners → Essence, Drops of Sunshine, Highlighting, Liquid Highlighting Drops, For Face, 25 ml Essence Essence, Drops of Sunshine, Highlighting, Liquid Highlighting Drops, For Face, 25 ml In stock Price — for partners → Catrice, HD, Vegan, Matte, Liquid Foundation, 046, Camel Beige, 30 ml Catrice Catrice, HD, Vegan, Matte, Liquid Foundation, 046, Camel Beige, 30 ml In stock Price — for partners → Catrice, HD, Vegan, Matte, Liquid Foundation, 036, Hazelnut, 30 ml Catrice Catrice, HD, Vegan, Matte, Liquid Foundation, 036, Hazelnut, 30 ml In stock Price — for partners → Essence, Soft Touch Bouncy Glow, Highlighting, Highlighter Powder, 10, Soft Glaze, 4 g Essence Essence, Soft Touch Bouncy Glow, Highlighting, Highlighter Powder, 10, Soft Glaze, 4 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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