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Face makeup

7321 products

Valentino, Very Valentino, Liquid Foundation, DR2, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, DR2, SPF 25, 25 ml In stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, DN1, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, DN1, SPF 25, 25 ml In stock Price — for partners → Valentino, Very Valentino, Liquid Foundation, DA1, SPF 25, 25 ml Valentino Valentino, Very Valentino, Liquid Foundation, DA1, SPF 25, 25 ml In stock Price — for partners → Urban Decay, Naked Skin, Liquid Foundation, 03 Cn 28, 30 ml Urban Decay Urban Decay, Naked Skin, Liquid Foundation, 03 Cn 28, 30 ml In stock Price — for partners → Urban Decay, Naked Skin, Liquid Foundation, 12.5, 30 ml Urban Decay Urban Decay, Naked Skin, Liquid Foundation, 12.5, 30 ml In stock Price — for partners → Tom Ford, Soleil Glow, Liquid Foundation, 11.0, Dusk, SPF 30, 30 ml Tom Ford Tom Ford, Soleil Glow, Liquid Foundation, 11.0, Dusk, SPF 30, 30 ml In stock Price — for partners → Tom Ford, Shade&Illuminate, Liquid Foundation, 11.5, Deep, Warm Golden Undertone, 30 ml Tom Ford Tom Ford, Shade&Illuminate, Liquid Foundation, 11.5, Deep, Warm Golden Undertone, 30 ml In stock Price — for partners → Tom Ford, Shade&Illuminate, Liquid Foundation, 10.0, Chestnut, 30 ml Tom Ford Tom Ford, Shade&Illuminate, Liquid Foundation, 10.0, Chestnut, 30 ml In stock Price — for partners → Tom Ford, Shade&Illuminate, Liquid Foundation, 9.5, Warm Almond, 30 ml Tom Ford Tom Ford, Shade&Illuminate, Liquid Foundation, 9.5, Warm Almond, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.5, Very Deep Cool, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.5, Very Deep Cool, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.5, Very Deep Warm, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.5, Very Deep Warm, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.4, Deep Cool & Reddish, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.4, Deep Cool & Reddish, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.35, Deep Cool, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.35, Deep Cool, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.7, Very Deep Neutral, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 4.7, Very Deep Neutral, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 2.4, Light-Medium Under Tone Warm & Peachy, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 2.4, Light-Medium Under Tone Warm & Peachy, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 2.3, Light Medium Warm, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 2.3, Light Medium Warm, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 2.16, Light Warm, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 2.16, Light Warm, 30 ml In stock Price — for partners → Smashbox, Studio Skin, High Cover, Liquid Foundation, 1.15, Fair-Light Warm & Peachy, 30 ml Smashbox Smashbox, Studio Skin, High Cover, Liquid Foundation, 1.15, Fair-Light Warm & Peachy, 30 ml In stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 525, Deep Tint, 20 SPF, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 525, Deep Tint, 20 SPF, 30 ml In stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 550, Jasper, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 550, Jasper, SPF 30, 30 ml In stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 540, Mahogany, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 540, Mahogany, SPF 30, 30 ml In stock Price — for partners → Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 410, Sunstone, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Radiant Lifting, Liquid Foundation, 410, Sunstone, SPF 30, 30 ml In stock Price — for partners → Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 1N, SPF 50, 14 g Christian Dior Christian Dior, Forever Skin Cushion, Long Wearing, Compact Foundation, 1N, SPF 50, 14 g In stock Price — for partners → Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 021, Linen, 11 g Christian Dior Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 021, Linen, 11 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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