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Face makeup

7324 products

Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 20, Light Beige, 11 g Christian Dior Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 20, Light Beige, 11 g In stock Price — for partners → Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 10, Ivory, 11 g Christian Dior Christian Dior, Capture Totale, Long Lasting, Compact Foundation, 10, Ivory, 11 g In stock Price — for partners → By Terry, Terrybly Densiliss, Flawless Finish, Compact Foundation, N4, Deep Nude, 6.5 g By Terry By Terry, Terrybly Densiliss, Flawless Finish, Compact Foundation, N4, Deep Nude, 6.5 g In stock Price — for partners → Benefit, Hello Happy Velvet, Matte Finish, Compact Foundation, 12, Dark Warm, 7 g Benefit Benefit, Hello Happy Velvet, Matte Finish, Compact Foundation, 12, Dark Warm, 7 g In stock Price — for partners → Lancome, Idole Ultra, High Coverage, Compact Foundation, 05, Beige Ambre, Refill, 13 g Lancome Lancome, Idole Ultra, High Coverage, Compact Foundation, 05, Beige Ambre, Refill, 13 g In stock Price — for partners → Set Duo, La Prairie, Skin Caviar Essence In, Compact Foundation, Tender Ivory, SPF 25, 2 pcs, 15 g La Prairie Set Duo, La Prairie, Skin Caviar Essence In, Compact Foundation, Tender Ivory, SPF 25, 2 pcs, 15 g In stock Price — for partners → Set Duo, La Prairie, Skin Caviar Essence In, Compact Foundation, Porcelaine Blush, SPF 25, 2 pcs, 15 ml La Prairie Set Duo, La Prairie, Skin Caviar Essence In, Compact Foundation, Porcelaine Blush, SPF 25, 2 pcs, 15 ml In stock Price — for partners → It Cosmetics, Your Skin But Better Cc+, Compact Foundation, Rich, SPF 50+, 9.5 g IT Cosmetics It Cosmetics, Your Skin But Better Cc+, Compact Foundation, Rich, SPF 50+, 9.5 g In stock Price — for partners → It Cosmetics, Celebration, Compact Foundation, Rich, SPF50+, 9 g IT Cosmetics It Cosmetics, Celebration, Compact Foundation, Rich, SPF50+, 9 g In stock Price — for partners → It Cosmetics, Celebration, Compact Foundation, Rich, 9 g IT Cosmetics It Cosmetics, Celebration, Compact Foundation, Rich, 9 g In stock Price — for partners → IsaDora, Nude, Fragrance-Free, Natural, Compact Foundation, 20, Nude Sun, Titanium Dioxide, 15 g IsaDora IsaDora, Nude, Fragrance-Free, Natural, Compact Foundation, 20, Nude Sun, Titanium Dioxide, 15 g In stock Price — for partners → IsaDora, Nude, Flawless Finish, Compact Foundation, 22, Nude Caramel, 15 g IsaDora IsaDora, Nude, Flawless Finish, Compact Foundation, 22, Nude Caramel, 15 g In stock Price — for partners → Gosh, Plus, Compact Foundation, 002, Ivory, 9 g Gosh Gosh, Plus, Compact Foundation, 002, Ivory, 9 g In stock Price — for partners → Omorovicza, Complexion Perfector, Tinted Moisturizer, Dark, SPF 20, 50 ml Omorovicza Omorovicza, Complexion Perfector, Tinted Moisturizer, Dark, SPF 20, 50 ml In stock Price — for partners → Laura Mercier, Laura Mercier, Oil Free, Tinted Moisturizer, Porcelain, SPF 20, 50 ml LAURA MERCIER Laura Mercier, Laura Mercier, Oil Free, Tinted Moisturizer, Porcelain, SPF 20, 50 ml In stock Price — for partners → Fenty Beauty, Body Sauce, Luminous, Tinted Moisturizer, 06, Sinamon Sizzle, 95 ml Fenty Beauty Fenty Beauty, Body Sauce, Luminous, Tinted Moisturizer, 06, Sinamon Sizzle, 95 ml In stock Price — for partners → Decleor, Aromessence - Green Mandarin Sun-Kissed Glow, Essential Oils, Smoothing, Tinted Moisturizer, 2 ml *Sample Decléor Decleor, Aromessence - Green Mandarin Sun-Kissed Glow, Essential Oils, Smoothing, Tinted Moisturizer, 2 ml *Sample In stock Price — for partners → Valentino, Go Cushion, Compact Foundation, LN3, SPF 50, Refillable, 14 g Valentino Valentino, Go Cushion, Compact Foundation, LN3, SPF 50, Refillable, 14 g In stock Price — for partners → Valentino, Go Cushion, Compact Foundation, LN1, SPF 50, Refillable, 14 g Valentino Valentino, Go Cushion, Compact Foundation, LN1, SPF 50, Refillable, 14 g In stock Price — for partners → Valentino, Go Cushion, Compact Foundation, LIGR2, SPF 50, Refillable, 14 g Valentino Valentino, Go Cushion, Compact Foundation, LIGR2, SPF 50, Refillable, 14 g In stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 10, Linen, SPF 45, 12 g Tom Ford Tom Ford, Traceless, Compact Foundation, 10, Linen, SPF 45, 12 g In stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 2.0, Buff, SPF 45, Refill, 12 g Tom Ford Tom Ford, Traceless, Compact Foundation, 2.0, Buff, SPF 45, Refill, 12 g In stock Price — for partners → Tom Ford, Traceless, Compact Foundation, 1.2, Shell, SPF 45, Refill, 12 g Tom Ford Tom Ford, Traceless, Compact Foundation, 1.2, Shell, SPF 45, Refill, 12 g In stock Price — for partners → Tom Ford, Soleil, Compact Foundation, 9.0, Deep Bronze, SPF 40, Refillable, 12 g Tom Ford Tom Ford, Soleil, Compact Foundation, 9.0, Deep Bronze, SPF 40, Refillable, 12 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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