LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7324 products

Shiseido, Synchro Skin Self-Refreshing, Compact Foundation, 220, Linen, 4 g Shiseido Shiseido, Synchro Skin Self-Refreshing, Compact Foundation, 220, Linen, 4 g In stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Compact Foundation, 150, Lace, 9 g Shiseido Shiseido, Synchro Skin Self-Refreshing, Compact Foundation, 150, Lace, 9 g In stock Price — for partners → Origins, Silk Screen, Compact Foundation, 25, Sand, 11 g Origins Origins, Silk Screen, Compact Foundation, 25, Sand, 11 g In stock Price — for partners → Nouba, Ten-Hours Sleep, Compact Foundation, 41, 10 g Nouba Nouba, Ten-Hours Sleep, Compact Foundation, 41, 10 g In stock Price — for partners → Max Factor, Facefinity, Compact Foundation, 008, Toffee, SPF 20, 10 ml Max Factor Max Factor, Facefinity, Compact Foundation, 008, Toffee, SPF 20, 10 ml In stock Price — for partners → MAC, Lightful C+, Compact Foundation, Extra Light Rose, SPF 50, 12 g MAC MAC, Lightful C+, Compact Foundation, Extra Light Rose, SPF 50, 12 g In stock Price — for partners → MAC, Lightful C+, Compact Foundation, Light, SPF 50, 12 g MAC MAC, Lightful C+, Compact Foundation, Light, SPF 50, 12 g In stock Price — for partners → MAC, Lightful C+, Compact Foundation, Extra Light, SPF 50, 12 g MAC MAC, Lightful C+, Compact Foundation, Extra Light, SPF 50, 12 g In stock Price — for partners → Lancome, Absolue Cushion, Compact Foundation, 130, Ivoire, Yes, 13 g Lancome Lancome, Absolue Cushion, Compact Foundation, 130, Ivoire, Yes, 13 g In stock Price — for partners → Set Duo, Lancome, Blanc Expert, Light Coverage, Compact Foundation, SPF 36, 14 g Lancome Set Duo, Lancome, Blanc Expert, Light Coverage, Compact Foundation, SPF 36, 14 g In stock Price — for partners → Smashbox, Halo Healthy Glow, Hydrating, Tinted Moisturizer, Tan, SPF 25, 40 ml Smashbox Smashbox, Halo Healthy Glow, Hydrating, Tinted Moisturizer, Tan, SPF 25, 40 ml In stock Price — for partners → Smashbox, Halo Healthy Glow, Hydrating, Tinted Moisturizer, Medium Tan, SPF 25, 40 ml Smashbox Smashbox, Halo Healthy Glow, Hydrating, Tinted Moisturizer, Medium Tan, SPF 25, 40 ml In stock Price — for partners → Sisley, Phyto Hydra Teint, Tinted Moisturizer, 4, Tan, SPF 15, 40 ml Sisley Sisley, Phyto Hydra Teint, Tinted Moisturizer, 4, Tan, SPF 15, 40 ml In stock Price — for partners → Rodial, Skin Tint, Medium Coverage, Tinted Moisturizer, 03, St Barths, SPF 20, 40 ml RODIAL Rodial, Skin Tint, Medium Coverage, Tinted Moisturizer, 03, St Barths, SPF 20, 40 ml In stock Price — for partners → Rodial, Glass, Tinted Moisturizer, 1, Capri, 30 ml RODIAL Rodial, Glass, Tinted Moisturizer, 1, Capri, 30 ml In stock Price — for partners → Rodial, Glass, Hyaluronic Acid, Tinted Moisturizer, 1.5, New York, 30 ml RODIAL Rodial, Glass, Hyaluronic Acid, Tinted Moisturizer, 1.5, New York, 30 ml In stock Price — for partners → Rodial, Glass, Hyaluronic Acid, Tinted Moisturizer, 2, 30 ml RODIAL Rodial, Glass, Hyaluronic Acid, Tinted Moisturizer, 2, 30 ml In stock Price — for partners → Valentino, Go-Clutch, Glow, Compact Powder, 00, Bronze, 4.2 g Valentino Valentino, Go-Clutch, Glow, Compact Powder, 00, Bronze, 4.2 g In stock Price — for partners → Valentino, Go-Clutch, Glow, Compact Powder, 01, Very Light, Refill, 4.2 g Valentino Valentino, Go-Clutch, Glow, Compact Powder, 01, Very Light, Refill, 4.2 g In stock Price — for partners → Valentino, Go-Clutch, Glow, Compact Powder, 03, Medium, 4.2 g Valentino Valentino, Go-Clutch, Glow, Compact Powder, 03, Medium, 4.2 g In stock Price — for partners → Valentino, Go-Clutch, Glow, Compact Powder, 02, Light, 4.2 g Valentino Valentino, Go-Clutch, Glow, Compact Powder, 02, Light, 4.2 g In stock Price — for partners → Maybelline, Superstay , Long Wearing, Compact Powder, 21, Nude, 9 g Maybelline Maybelline, Superstay , Long Wearing, Compact Powder, 21, Nude, 9 g In stock Price — for partners → L'Oreal Paris, Age Perfect, Compact Powder, 350, Golden Honey, 10 g L'Oréal Paris L'Oreal Paris, Age Perfect, Compact Powder, 350, Golden Honey, 10 g In stock Price — for partners → Gosh, Dextreme, High Coverage, Compact Powder, 004, Natural, 9 g Gosh Gosh, Dextreme, High Coverage, Compact Powder, 004, Natural, 9 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.