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Lip makeup

7689 products

Maybelline Maybelline Superstay Vinyl Ink Liquid Lipstick 903-Amethyst 4,2ml In stock Price — for partners → Maybelline Maybelline Superstay Vinyl Ink Liquid Lipstick 902-Garnet 4,2ml In stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 011-Fire Off 1 U In stock Price — for partners → NYX Professional Makeup Nyx Lip Iv Gloss Cherry Drenched 5ml In stock Price — for partners → Collistar Collistar Twist Design Lápiz De Labios 13-Cameo 1 U In stock Price — for partners → Maybelline Superstay 24 Matte Ink Lipstick 35 Creator 5ml Maybelline Maybelline Superstay 24 Matte Ink Lipstick 35 Creator 5ml In stock Price — for partners → Artdeco Lip Stick Jelly Balm Ed Lim Artdeco Artdeco Lip Stick Jelly Balm Ed Lim In stock Price — for partners → Artdeco Lip Stick Jelly Balm Ed Lim Artdeco Artdeco Lip Stick Jelly Balm Ed Lim In stock Price — for partners → Artdeco Lip Stick Jelly Balm Ed Lim Artdeco Artdeco Lip Stick Jelly Balm Ed Lim In stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Loveshine Lipstick 163 Raspberry Crush 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 04 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 07 3,2g In stock Price — for partners → Sisley Le Phyto Rouge 15 Beige Manhattan 3,4g Sisley Sisley Le Phyto Rouge 15 Beige Manhattan 3,4g In stock Price — for partners → Sensai Lasting Plump Refill Lipstick 08 Terracotta Red 3,8g Sensai Sensai Lasting Plump Refill Lipstick 08 Terracotta Red 3,8g In stock Price — for partners → Yves Saint Laurent Lovenude Lip Blusher 06 Naughty Pink 3,2g Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 06 Naughty Pink 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 08 Mauve-Haze 3,2g In stock Price — for partners → Yves Saint Laurent Lovenude Lip Blusher 09 3am Espresso 3,2g Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 09 3am Espresso 3,2g In stock Price — for partners → Yves Saint Laurent Lovenude Lip Blusher 02 Sassy Peach 3,2g Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 02 Sassy Peach 3,2g In stock Price — for partners → Yves Saint Laurent Lovenude Lip Blusher 03 Taupe Flirt 3,2g Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 03 Taupe Flirt 3,2g In stock Price — for partners → Yves Saint Laurent Lovenude Lip Blusher 01 Undressed Pink 3,2g Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 01 Undressed Pink 3,2g In stock Price — for partners → Yves Saint Laurent Lovenude Lip Blusher 05 Apple Sin 3,2g Yves Saint Laurent Yves Saint Laurent Lovenude Lip Blusher 05 Apple Sin 3,2g In stock Price — for partners → Yves Saint Laurent Liquid Blush Shade 54 15ml Yves Saint Laurent Yves Saint Laurent Liquid Blush Shade 54 15ml In stock Price — for partners → Mac Macximal Satin Lipstick Myth 3,5g MAC Mac Macximal Satin Lipstick Myth 3,5g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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