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Lip makeup

7662 products

Dior Rouge Dior On Stage Shine 390 Christian Dior Dior Rouge Dior On Stage Shine 390 In stock Price — for partners → Dior Rouge Dior On Stage Shine 550 Christian Dior Dior Rouge Dior On Stage Shine 550 In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 530 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 530 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 456 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 456 3,5g In stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 234 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 234 3,5g In stock Price — for partners → MAC Mac Lip Pencil Greige In stock Price — for partners → Nyx Nyx Bálsamo Labial Mate Smushy De Los Simpson Peekaboo Blue 8ml In stock Price — for partners → Nyx Nyx Lip Lingere Delineador Labios 01-Tease U Later 1 U In stock Price — for partners → Nyx Nyx Lip Lingere Delineador Labios 04-Steamy Spice 1 U In stock Price — for partners → Laneige Laneige Lip Glowy Balm Blueberry 10g In stock Price — for partners → Estee Lauder Estée Lauder Futurist Hydraplump Bálsamo Labial Con Color Cherry Glow 2,8g In stock Price — for partners → Estee Lauder Estée Lauder Futurist Hydraplump Bálsamo Labial Con Color Rosewood Rescue 2,8g In stock Price — for partners → Clarins Clr Lip Comfort Oil Cryo Clarins Clarins Clr Lip Comfort Oil Cryo In stock Price — for partners → Artdeco Perfect Mat Lipstick 179 Indian Rose Artdeco Artdeco Perfect Mat Lipstick 179 Indian Rose In stock Price — for partners → Maybelline Superstay 24 2-Step Liquid Lispstick Makeup 135 Perpetual Rose Maybelline Maybelline Superstay 24 2-Step Liquid Lispstick Makeup 135 Perpetual Rose In stock Price — for partners → Maybelline Superstay 24 Matte Ink Lipstick 165 Successful 5ml Maybelline Maybelline Superstay 24 Matte Ink Lipstick 165 Successful 5ml In stock Price — for partners → Maybelline Superstay 24 Matte Ink Lipstick 150 Path Finder 5ml Maybelline Maybelline Superstay 24 Matte Ink Lipstick 150 Path Finder 5ml In stock Price — for partners → Maybelline Superstay 24 Matte Ink Lipstick 120 Artist 5ml Maybelline Maybelline Superstay 24 Matte Ink Lipstick 120 Artist 5ml In stock Price — for partners → Maybelline Color Sensational Lip Liner 547 Pleasure Red Me Maybelline Maybelline Color Sensational Lip Liner 547 Pleasure Red Me In stock Price — for partners → Elizabeth Arden Arden Lip Color Elizabeth Arden Elizabeth Arden Arden Lip Color In stock Price — for partners → Dior Addict Lipstick Barra De Labios 373 1un Christian Dior Dior Addict Lipstick Barra De Labios 373 1un In stock Price — for partners → Dior Addict Shine Lipstick 422 Rose Des Vents Christian Dior Dior Addict Shine Lipstick 422 Rose Des Vents In stock Price — for partners → Chanel Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 758-Blushing Pink 3g In stock Price — for partners → Estee Lauder Pure Color Desire Matte Lipstick 413 Devastate Estee Lauder Estee Lauder Pure Color Desire Matte Lipstick 413 Devastate In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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