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Lip makeup

7662 products

Makeup Revolution Pout Bomb Plumping Lip Liner - Tužka na rty 0,2 g Makeup Revolution Makeup Revolution Pout Bomb Plumping Lip Liner - Tužka na rty 0,2 g In stock Price — for partners → Sisley Phyto Rouge Long-Lasting Hydration Lipstick - Long-lasting moisturizing lipstick 3.4 g 21 Rose Nouméa Sisley Sisley Phyto Rouge Long-Lasting Hydration Lipstick - Long-lasting moisturizing lipstick 3.4 g 21 Rose Nouméa In stock Price — for partners → Cle de Peau Beaute Cle De Peau Beaute Cle De Peau Lipliner Pencil Holder In stock Price — for partners → Essence Cosmetics Birthday Bomb Brillo De Labios 01-Cake My Day 10ml ESSENCE COSMETICS Essence Cosmetics Birthday Bomb Brillo De Labios 01-Cake My Day 10ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 999 Satin Velvet Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 999 Satin Velvet Recarga 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 777 Fahrenheit Velvet Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 777 Fahrenheit Velvet Recarga 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 720 Icone Satin Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 720 Icone Satin Recarga 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 200 Nude Touch Velvet Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 200 Nude Touch Velvet Recarga 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 100 Nude Look Velvet Refill 30ml Christian Dior Dior Rouge Dior Barra De Labios 100 Nude Look Velvet Refill 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 743 Rouge Zinnia Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 743 Rouge Zinnia Satin 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 678 Culte Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 678 Culte Satin 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 525 Cherie Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 525 Cherie Satin 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 365 New World Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 365 New World Satin 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 277 Osee Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 277 Osee Satin 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 764 Rouge Gipsy Velvet 30ml Christian Dior Dior Rouge Dior Barra De Labios 764 Rouge Gipsy Velvet 30ml In stock Price — for partners → Dior Rouge Dior Barra De Labios 760 Fauvorite Velvet 30ml Christian Dior Dior Rouge Dior Barra De Labios 760 Fauvorite Velvet 30ml In stock Price — for partners → Clarins Clarins Joli Rouge 770 Apple In stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 8n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 8n 30ml In stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 7n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 7n 30ml In stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 6n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 6n 30ml In stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 4n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 4n 30ml In stock Price — for partners → Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 207 3,5g In stock Price — for partners → Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 139 3,5g In stock Price — for partners → Dior Rouge Dior On Stage Shine 222 Christian Dior Dior Rouge Dior On Stage Shine 222 In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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