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Lip makeup

7778 products

Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 55 Sinful Stone Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 55 Sinful Stone Out of stock Price — for partners → Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 07 Blushing Beige Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 07 Blushing Beige Out of stock Price — for partners → Maybelline Maybelline Vivid Hot Lacquer Lipstick lesk na rty 82 Slay It Out of stock Price — for partners → Maybelline Vivid Hot Lacquer Lipstick lesk na rty 78 Royal Maybelline Maybelline Vivid Hot Lacquer Lipstick lesk na rty 78 Royal Out of stock Price — for partners → Maybelline Vivid Hot Lacquer Lipstick lesk na rty 76 Obsessed Maybelline Maybelline Vivid Hot Lacquer Lipstick lesk na rty 76 Obsessed Out of stock Price — for partners → Maybelline Vivid Hot Lacquer Lipstick lesk na rty 70 So Hot Maybelline Maybelline Vivid Hot Lacquer Lipstick lesk na rty 70 So Hot Out of stock Price — for partners → Maybelline Vivid Hot Lacquer Lipstick lesk na rty 68 Sassy Maybelline Maybelline Vivid Hot Lacquer Lipstick lesk na rty 68 Sassy Out of stock Price — for partners → Maybelline Color Drama Intense Lip Paint barva na rty 370 Vamped Up 6,4 ml Maybelline Maybelline Color Drama Intense Lip Paint barva na rty 370 Vamped Up 6,4 ml Out of stock Price — for partners → Maybelline Color Drama Intense Lip Paint barva na rty 120 Fight Me Fuchscia 6,4 ml Maybelline Maybelline Color Drama Intense Lip Paint barva na rty 120 Fight Me Fuchscia 6,4 ml Out of stock Price — for partners → Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 45 Possessed Plum Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 45 Possessed Plum Out of stock Price — for partners → Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 40 Berry Boost Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 40 Berry Boost Out of stock Price — for partners → Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 35 Rebel Red Out of stock Price — for partners → Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 30 Fuchsia Ecstasy Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 30 Fuchsia Ecstasy Out of stock Price — for partners → Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 25 Orange Shot Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 25 Orange Shot Out of stock Price — for partners → Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 20 Coral Courage Maybelline Maybelline Vivid Matte Liquid Lipstick tekutá rtěnka pro matný efekt 20 Coral Courage Out of stock Price — for partners → Maybelline Maybelline Color Drama Lip Pencil konturovací tužka na rty 140 Minimalist 2 g Out of stock Price — for partners → Maybelline Hydra Extreme Matte Lipstick rtěnka pro matný efekt 910 Sweet Syrah Maybelline Maybelline Hydra Extreme Matte Lipstick rtěnka pro matný efekt 910 Sweet Syrah Out of stock Price — for partners → Maybelline Color Sensational Lipstick lesklá rtěnka 130 Spicy Sangria Maybelline Maybelline Color Sensational Lipstick lesklá rtěnka 130 Spicy Sangria Out of stock Price — for partners → Maybelline Color Sensational Lipstick lesklá rtěnka 65 Spicy Mauve Maybelline Maybelline Color Sensational Lipstick lesklá rtěnka 65 Spicy Mauve Out of stock Price — for partners → Maybelline Maybelline Color Sensational Lipstick lesklá rtěnka 60 Chocolate Lust Out of stock Price — for partners → Maybelline Color Sensational Lipstick lesklá rtěnka 125 Plum Oas Maybelline Maybelline Color Sensational Lipstick lesklá rtěnka 125 Plum Oas Out of stock Price — for partners → Maybelline Color Sensational Lipstick lesklá rtěnka 120 Berry Blackmail Maybelline Maybelline Color Sensational Lipstick lesklá rtěnka 120 Berry Blackmail Out of stock Price — for partners → Maybelline Color Sensational Lipstick lesklá rtěnka 90 Scarlet Flame Maybelline Maybelline Color Sensational Lipstick lesklá rtěnka 90 Scarlet Flame Out of stock Price — for partners → Maybelline Color Drama Lip Contour Palette konturovací paletka na rty 01 Crimson Vixen Maybelline Maybelline Color Drama Lip Contour Palette konturovací paletka na rty 01 Crimson Vixen Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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