Lip makeup

7778 products

By Terry Lip-Expert Shine Liquid Lipstick N8 Juicy Fig 3 g By Terry By Terry Lip-Expert Shine Liquid Lipstick N8 Juicy Fig 3 g Out of stock Price — for partners → By Terry Lip-Expert Shine Liquid Lipstick N7 Cherry Wine 3 g By Terry By Terry Lip-Expert Shine Liquid Lipstick N7 Cherry Wine 3 g Out of stock Price — for partners → By Terry Lip-Expert Shine Liquid Lipstick N4 Hot Bare 3 g By Terry By Terry Lip-Expert Shine Liquid Lipstick N4 Hot Bare 3 g Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → (Powder Matte Lip) 4.2 g Maybelline (Powder Matte Lip) 4.2 g Out of stock Price — for partners → Addict Lacquer Plump Lipstick - Liquid lipstick for lip volume 5.5 ml Christian Dior Addict Lacquer Plump Lipstick - Liquid lipstick for lip volume 5.5 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational Lipstick 4 ml Maybelline Color Sensational Lipstick 4 ml Out of stock Price — for partners → Color Sensational 4 ml Maybelline Color Sensational 4 ml Out of stock Price — for partners → Color Sensational 4 ml Maybelline Color Sensational 4 ml Out of stock Price — for partners → Clarins Natural Lip Perfector Lip Gloss 06 Rosewood Shimmer 12 ml Clarins Clarins Natural Lip Perfector Lip Gloss 06 Rosewood Shimmer 12 ml Out of stock Price — for partners → Clarins Natural Lip Perfector Lip Gloss 02 Apricot Shimmer 12 ml Clarins Clarins Natural Lip Perfector Lip Gloss 02 Apricot Shimmer 12 ml Out of stock Price — for partners → Dermacol Crystal Crush Diamond Shine Lip Gloss 03 6 ml Dermacol Dermacol Crystal Crush Diamond Shine Lip Gloss 03 6 ml Out of stock Price — for partners → Eveline OH! My Velvet Lips Matt Lip Kit for matte effect 03 Rose Nude 4.5 ml Eveline Cosmetics Eveline OH! My Velvet Lips Matt Lip Kit for matte effect 03 Rose Nude 4.5 ml Out of stock Price — for partners → Eveline OH! My Velvet Lips Matt Lip Kit for matte effect 08 Lovely Rose 4.5 ml Eveline Cosmetics Eveline OH! My Velvet Lips Matt Lip Kit for matte effect 08 Lovely Rose 4.5 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.