Lip makeup

7778 products

Maybelline Color Drama Lip Contour Palette konturovací paletka na rty 01 Crimson Vixen Maybelline Maybelline Color Drama Lip Contour Palette konturovací paletka na rty 01 Crimson Vixen Out of stock Price — for partners → Maybelline Color Sensational Lipstick rtěnka pro matný efekt 885 Midnight Merlot Matte Maybelline Maybelline Color Sensational Lipstick rtěnka pro matný efekt 885 Midnight Merlot Matte Out of stock Price — for partners → Maybelline Color Sensational Lipstick rtěnka pro matný efekt 932 Clay Crush Maybelline Maybelline Color Sensational Lipstick rtěnka pro matný efekt 932 Clay Crush Out of stock Price — for partners → SuperStay Liquid Ultra Matt (Matte Ink) 5 ml Maybelline SuperStay Liquid Ultra Matt (Matte Ink) 5 ml Out of stock Price — for partners → Hydra Extreme Matte - Moisturizing matt lipstick 5 g Maybelline Hydra Extreme Matte - Moisturizing matt lipstick 5 g Out of stock Price — for partners → Le Rouge Duo Ultra Lipstick - Ultra odolná tekutá rtěnka Chanel Le Rouge Duo Ultra Lipstick - Ultra odolná tekutá rtěnka Out of stock Price — for partners → Rouge Dior Couture Colour Comfort & Wear Lipstick - Comfortable and caring lipstick 3.5 g Christian Dior Rouge Dior Couture Colour Comfort & Wear Lipstick - Comfortable and caring lipstick 3.5 g Out of stock Price — for partners → Maybelline Color Sensational Lipstick rtěnka 388 Plum For Me 3,3 g Maybelline Maybelline Color Sensational Lipstick rtěnka 388 Plum For Me 3,3 g Out of stock Price — for partners → Lifter Gloss - Moisturizing lip gloss 5.4 ml Maybelline Lifter Gloss - Moisturizing lip gloss 5.4 ml Out of stock Price — for partners → Shimmer GelGloss Moisturizing Lip Gloss with Glowy Finish - Lip Gloss with Hydrating Effect and Glitter 9 ml Shiseido Shimmer GelGloss Moisturizing Lip Gloss with Glowy Finish - Lip Gloss with Hydrating Effect and Glitter 9 ml Out of stock Price — for partners → Shimmer GelGloss Moisturizing Lip Gloss with Glowy Finish - Lip Gloss with Hydrating Effect and Glitter 9 ml Shiseido Shimmer GelGloss Moisturizing Lip Gloss with Glowy Finish - Lip Gloss with Hydrating Effect and Glitter 9 ml Out of stock Price — for partners → Lip Line Definer 1 g Dr. Hauschka Lip Line Definer 1 g Out of stock Price — for partners → Eveline Diamond Glow Lip Luminizer lesk na rty 03 Caramel Ice Cream 4,5 ml Eveline Cosmetics Eveline Diamond Glow Lip Luminizer lesk na rty 03 Caramel Ice Cream 4,5 ml Out of stock Price — for partners → Eveline OH! My Velvet Lips Matt Lip Kit sada na rty pro matný efekt 14 Choco Truffle 4,5 ml Eveline Cosmetics Eveline OH! My Velvet Lips Matt Lip Kit sada na rty pro matný efekt 14 Choco Truffle 4,5 ml Out of stock Price — for partners → Color Riche Matte Lipstick - Lipstick 3.6 g L'Oréal Paris Color Riche Matte Lipstick - Lipstick 3.6 g Out of stock Price — for partners → Dermacol Dermacol Hyaluron Hysteria Matte Liquid Lipstick tekutá rtěnka s matujícím účinkem No.11 4,5 ml Out of stock Price — for partners → By Terry Lip-Expert Matte Liquid Lipstick N16 Midnight Instinct 3 g By Terry By Terry Lip-Expert Matte Liquid Lipstick N16 Midnight Instinct 3 g Out of stock Price — for partners → By Terry Lip-Expert Matte Liquid Lipstick N13 Pink Party 3 g By Terry By Terry Lip-Expert Matte Liquid Lipstick N13 Pink Party 3 g Out of stock Price — for partners → By Terry Lip-Expert Matte Liquid Lipstick N12 Dragon Doll 3 g By Terry By Terry Lip-Expert Matte Liquid Lipstick N12 Dragon Doll 3 g Out of stock Price — for partners → By Terry Lip-Expert Matte Liquid Lipstick N11 Sweet Flamenco 3 g By Terry By Terry Lip-Expert Matte Liquid Lipstick N11 Sweet Flamenco 3 g Out of stock Price — for partners → By Terry Lip-Expert Matte Liquid Lipstick N7 Gypsy Wine 3 g By Terry By Terry Lip-Expert Matte Liquid Lipstick N7 Gypsy Wine 3 g Out of stock Price — for partners → By Terry Lip-Expert Matte Liquid Lipstick N5 Flirty Brown 3 g By Terry By Terry Lip-Expert Matte Liquid Lipstick N5 Flirty Brown 3 g Out of stock Price — for partners → By Terry Lip-Expert Shine Liquid Lipstick N15 Red Shot 3 g By Terry By Terry Lip-Expert Shine Liquid Lipstick N15 Red Shot 3 g Out of stock Price — for partners → By Terry Lip-Expert Shine Liquid Lipstick N13 Pink Pong 3 g By Terry By Terry Lip-Expert Shine Liquid Lipstick N13 Pink Pong 3 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.