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Lip makeup

7689 products

Clarins Joli Rouge L'Écrin White Clarins Clarins Joli Rouge L'Écrin White In stock Price — for partners → MAGIC STUDIO POWERFUL COSMETICS Magic Studio Powerful Cosmetics Shaky Lip Oil Instant Light 1 U In stock Price — for partners → Estée Lauder Estee Lauder Pure Color Barra De Labios Mother 1un Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Mother 1un In stock Price — for partners → Estée Lauder Estee Lauder Pure Color Barra De Labios Mamma Mia 1un Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Mamma Mia 1un In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Plum Divine 1un In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Bold Bordeaux 1un In stock Price — for partners → Guerlain Rouge g Velvet 539 Guerlain Guerlain Rouge g Velvet 539 In stock Price — for partners → Guerlain Rouge g Refill N 19 Guerlain Guerlain Rouge g Refill N 19 In stock Price — for partners → Christian Dior Diorskin Shimmer Colorete N219 1un In stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 1n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 1n 30ml In stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 0n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 0n 30ml In stock Price — for partners → Dior Rouge Dior Satin Refill 999 Christian Dior Dior Rouge Dior Satin Refill 999 In stock Price — for partners → NYX Professional Makeup Nyx Duck Plump Brillo De Labios Cherry Spicy 6,8ml In stock Price — for partners → NYX Professional Makeup Nyx Duck Plump Brillo De Labios Brick Of Time 6,8ml In stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Slick Click Bálsamo Labial Brillante Hits Diferent 2g In stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Slick Click Bálsamo Labial Brillante Man Character 2g In stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 003-Upper Hand 1 U In stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 005-Strut 1 U In stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Imaginary-07 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Imaginary-07 1 U In stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Profund-05 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Profund-05 1 U In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Strength​ 2,3g In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Affection​ 2,3g In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Dream​ 2,3g In stock Price — for partners → Chanel Rouge Allure Liquid Velvet 222-Spirituelle 6ml Chanel Chanel Rouge Allure Liquid Velvet 222-Spirituelle 6ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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