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Lip makeup

7689 products

Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 002-Poster Child 1 U In stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 003-Upper Hand 1 U In stock Price — for partners → Revlon Professional Revlon Colorstay Limitless Matte Barra De Labios Líquida 005-Strut 1 U In stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Imaginary-07 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Imaginary-07 1 U In stock Price — for partners → Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Profund-05 1 U Estee Lauder Estée Lauder Pure Color Explicit Lip Shine Barra De Labios Profund-05 1 U In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Strength​ 2,3g In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Affection​ 2,3g In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Dream​ 2,3g In stock Price — for partners → Dior Rouge Dior Balm 100 Refill Christian Dior Dior Rouge Dior Balm 100 Refill In stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip That's Chic 4,8ml In stock Price — for partners → NYX Professional Makeup Nyx Lingerie Xxl Its Hotter 32,50g In stock Price — for partners → Gosh Gosh Lip Glaze Brillo De Labios 002-Wild Berry 5,50ml In stock Price — for partners → Guerlain Guer Labial Kisskiss Bee Lift Primer Guerlain Guerlain Guer Labial Kisskiss Bee Lift Primer In stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 110-Rebellious Rose Rated X 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 110-Rebellious Rose Rated X 7g In stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 106-Mistress 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 106-Mistress 7g In stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 302-Want Me 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 302-Want Me 7g In stock Price — for partners → Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 211-Untouchable 7g In stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Chillin Like A Villain 4,8ml In stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Sprinkle Sprinkle 4,8ml In stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Gloss-Balm Ambition 4ml In stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Gloss-Balm Trust 4ml In stock Price — for partners → Estée Lauder Pure Color Explicit Matte Barra De Labios 201-Gone Streaking 7g Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 201-Gone Streaking 7g In stock Price — for partners → NYX Professional Makeup Nyx Lip Iv Gloss 16-Grape Gushin' 5ml In stock Price — for partners → NYX Professional Makeup Nyx Lip Iv Gloss 13-Cranberry Splash 5ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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