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Lip makeup

7708 products

Collistar Collistar Rossetto Puro Barra De Labios 105-Fragola Dolce In stock Price — for partners → Collistar Rossetto Puro Barra De Labios 100-Terra Di Siena Collistar Collistar Rossetto Puro Barra De Labios 100-Terra Di Siena In stock Price — for partners → Revlon Professional Revlon Colorstay Satin Ink 020-On A Mission 5ml In stock Price — for partners → Revlon Professional Revlon Colorstay Satin Ink 012-Seal The Deal 5ml In stock Price — for partners → Estée Lauder Estee Lauder Pure Color Barra De Labios Insolent Plum 1un Estee Lauder Estée Lauder Estee Lauder Pure Color Barra De Labios Insolent Plum 1un In stock Price — for partners → Estée Lauder Double Wear Lip Liner Mauve 1,2g Estee Lauder Estée Lauder Double Wear Lip Liner Mauve 1,2g In stock Price — for partners → NYX Professional Makeup Nyx Suede Matte Lip Liner Cold Brew 3,5g In stock Price — for partners → Revlon Professional Revlon Super Lustrous Barra De Labios 805-Candied Rose 3,7ml In stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 166-Zaffiro Rosa 3,5g In stock Price — for partners → Estee Lauder Estée Lauder Pure Color Explicit Matte Barra De Labios 101-Birthday Suit 7g In stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Gloss-Balm Wonder 4ml In stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Gloss-Balm Serenity 4ml In stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Gloss-Balm Clarity 4ml In stock Price — for partners → Clinique Pop Aceite Con Color Labios Mejillas Pink Honey 7ml Clinique Clinique Pop Aceite Con Color Labios Mejillas Pink Honey 7ml In stock Price — for partners → Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 20-Peach Please 5ml Essence Essence Cosmetics Extreme Shine Brillo De Labios Voluminizador 20-Peach Please 5ml In stock Price — for partners → Collistar Puro Gioiello Luminous Barra De Labios 181-Riflesso Corallo 2,8ml Collistar Collistar Puro Gioiello Luminous Barra De Labios 181-Riflesso Corallo 2,8ml In stock Price — for partners → Collistar Puro Gioiello Luminous Barra De Labios 179-Riflesso Rosa 2,8ml Collistar Collistar Puro Gioiello Luminous Barra De Labios 179-Riflesso Rosa 2,8ml In stock Price — for partners → Collistar Puro Gioiello Luminous Barra De Labios 176-Luce Nude 2,8ml Collistar Collistar Puro Gioiello Luminous Barra De Labios 176-Luce Nude 2,8ml In stock Price — for partners → Essence Cosmetics Blur Soufflé Labial Mate Cremoso 05-Crush Hour 3,6g Essence Essence Cosmetics Blur Soufflé Labial Mate Cremoso 05-Crush Hour 3,6g In stock Price — for partners → Catrice Filler Supreme Brillo De Labios 050-Nude, Not Rude 3,5ml Catrice Catrice Filler Supreme Brillo De Labios 050-Nude, Not Rude 3,5ml In stock Price — for partners → Catrice Gel Glide Lápiz De Labios De Larga Duración 050-Sip y Slay 1,5g Catrice Catrice Gel Glide Lápiz De Labios De Larga Duración 050-Sip y Slay 1,5g In stock Price — for partners → Nars Afterglow Lip Oil Laguna NARS Nars Afterglow Lip Oil Laguna In stock Price — for partners → Maxfactor Lipfinity Lip Colour 180 Spiritual Max Factor Maxfactor Lipfinity Lip Colour 180 Spiritual In stock Price — for partners → Rimmel London Lasting Finish Extreme Matte Lipstick 730 Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 730 In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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