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Lip makeup

7708 products

Rimmel London Stay Satin Brillo Liquid Lip Colour 730 Zeek 5.5ml Rimmel London Rimmel London Stay Satin Brillo Liquid Lip Colour 730 Zeek 5.5ml In stock Price — for partners → Bourjois Rouge Velvet Ink 04 Mauve Sweet Mauve 3,5ml Bourjois Bourjois Rouge Velvet Ink 04 Mauve Sweet Mauve 3,5ml In stock Price — for partners → Bourjois Rouge Velvet Ink 05 Pralinette Bourjois Bourjois Rouge Velvet Ink 05 Pralinette In stock Price — for partners → Rimmel London Lasting Finish 8h Lip Liner 790 Brownie Pie Rimmel London Rimmel London Lasting Finish 8h Lip Liner 790 Brownie Pie In stock Price — for partners → Bourjois Rouge Velvet Ink 25 3,5ml Bourjois Bourjois Rouge Velvet Ink 25 3,5ml In stock Price — for partners → Couleur Caramel Rouge A Levres Barra De Labios 240 Stolen Kiss 1un COULEUR CARAMEL Couleur Caramel Rouge A Levres Barra De Labios 240 Stolen Kiss 1un In stock Price — for partners → Couleur Caramel Twist y Lips Barra De Labios 405 Matt Red 1un COULEUR CARAMEL Couleur Caramel Twist y Lips Barra De Labios 405 Matt Red 1un In stock Price — for partners → Couleur Caramel Twist y Lips Barra De Labios 407 Glossy Red 1un COULEUR CARAMEL Couleur Caramel Twist y Lips Barra De Labios 407 Glossy Red 1un In stock Price — for partners → Artdeco Perfect Mat Lipstick 160-Rosy Cloud Artdeco Artdeco Perfect Mat Lipstick 160-Rosy Cloud In stock Price — for partners → Artdeco Perfect Color Lipstick 818-Perfect Rosewood Artdeco Artdeco Perfect Color Lipstick 818-Perfect Rosewood In stock Price — for partners → T.LeClerc T.leclerc Leclerc Oap Stylo 02 Ebene In stock Price — for partners → Artdeco Lip Brilliance Long Lasting 62-Brilliant Soft Pink Artdeco Artdeco Lip Brilliance Long Lasting 62-Brilliant Soft Pink In stock Price — for partners → Deborah Milano Dh Milano Red Mat 33 Deborah Milano Deborah Milano Dh Milano Red Mat 33 In stock Price — for partners → Deborah Milano Dh Milano Red Mat 3 Deborah Milano Deborah Milano Dh Milano Red Mat 3 In stock Price — for partners → Deborah Milano Deborah Milano Dh Barra De Labios Red Touch N 07 In stock Price — for partners → Disney Disney Mad Beauty M y F Lip Balm Minnie Cherry In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 08-Cinna'mon Amour 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 08-Cinna'mon Amour 3,5ml In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 07-Raisin to Live 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 07-Raisin to Live 3,5ml In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 06-Cotton Candy'de 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 06-Cotton Candy'de 3,5ml In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 05-Berry'tale Romance 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 05-Berry'tale Romance 3,5ml In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 04-Cherry Cute 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 04-Cherry Cute 3,5ml In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 02-Cream'ing Of You 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 02-Cream'ing Of You 3,5ml In stock Price — for partners → Bourjois Fabuleux Ink Labial Líquido 01-Marshma'love 3,5ml Bourjois Bourjois Fabuleux Ink Labial Líquido 01-Marshma'love 3,5ml In stock Price — for partners → Artdeco Lip Stick Perfect Color Oi25 -D Artdeco Artdeco Lip Stick Perfect Color Oi25 -D In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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