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Lip makeup

7708 products

Rimmel London Lasting Finish Extreme Matte Lipstick 145 Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 145 In stock Price — for partners → IOOX Ioox Cream Lipstick Pencil Queilip In stock Price — for partners → Phergal Volumax Redefinition 15ml PHERGAL Phergal Volumax Redefinition 15ml In stock Price — for partners → Phergal Volumax Fruit Gloss Strawberry and Cream 7,5ml PHERGAL Phergal Volumax Fruit Gloss Strawberry and Cream 7,5ml In stock Price — for partners → Phergal Volumax Fruit Gloss 7ml PHERGAL Phergal Volumax Fruit Gloss 7ml In stock Price — for partners → Max Factor Lipfinity Lip Colour 110 Passionate Max Factor Max Factor Lipfinity Lip Colour 110 Passionate In stock Price — for partners → Beter Lip Liner Brush Beter Beter Lip Liner Brush In stock Price — for partners → Max Factor Lipfinity Lip Colour 070 Spicy Max Factor Max Factor Lipfinity Lip Colour 070 Spicy In stock Price — for partners → Artdeco Perfect Mat Lipstick 173 Skipper's Love Artdeco Artdeco Perfect Mat Lipstick 173 Skipper's Love In stock Price — for partners → Artdeco Perfect Mat Lipstick 165 Rosy Kiss Artdeco Artdeco Perfect Mat Lipstick 165 Rosy Kiss In stock Price — for partners → Artdeco Perfect Mat Lipstick 134 Dark Hibiscus 4g Artdeco Artdeco Perfect Mat Lipstick 134 Dark Hibiscus 4g In stock Price — for partners → Artdeco Perfect Mat Lipstick 130 Valentines Darling Artdeco Artdeco Perfect Mat Lipstick 130 Valentines Darling In stock Price — for partners → Artdeco Perfect Mat Lipstick 116 Poppy Red Artdeco Artdeco Perfect Mat Lipstick 116 Poppy Red In stock Price — for partners → Artdeco Perfect Mat Lipstick 112 Orangey Red Artdeco Artdeco Perfect Mat Lipstick 112 Orangey Red In stock Price — for partners → Max Factor Colour Elixir Lip Liner 12 Red Blush Max Factor Max Factor Colour Elixir Lip Liner 12 Red Blush In stock Price — for partners → Max Factor Lipfinity Lip Colour 102 Glistening Max Factor Max Factor Lipfinity Lip Colour 102 Glistening In stock Price — for partners → Max Factor Colour Elixir Lip Liner 04 Pink Princess Max Factor Max Factor Colour Elixir Lip Liner 04 Pink Princess In stock Price — for partners → Max Factor Lipfinity Lip Colour 24 Hrs 108 Frivolous Max Factor Max Factor Lipfinity Lip Colour 24 Hrs 108 Frivolous In stock Price — for partners → DEBORAH MILANO Lip Liner 24ORE 7 Deborah Milano DEBORAH MILANO Lip Liner 24ORE 7 In stock Price — for partners → Beter Elite Lip Liner Pencil 61 Beter Beter Elite Lip Liner Pencil 61 In stock Price — for partners → T.Leclerc Rouge A Levres Exquis 01 Beige T.LeClerc T.Leclerc Rouge A Levres Exquis 01 Beige In stock Price — for partners → Artdeco Soft Lip Liner Waterproof 158 Magic Mauve Artdeco Artdeco Soft Lip Liner Waterproof 158 Magic Mauve In stock Price — for partners → Deborah Milano Lipliner 14 Deborah Milano Deborah Milano Lipliner 14 In stock Price — for partners → Rimmel London Stay Satin Brillo Liquid Lip Colour 740 Bodacious 5.5ml Rimmel London Rimmel London Stay Satin Brillo Liquid Lip Colour 740 Bodacious 5.5ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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