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Lip makeup

7708 products

Makeup Revolution, Pout Bomb, Plumping, Lip Gloss, Cherry Sheer Red, 4.6 ml Makeup Revolution Makeup Revolution, Pout Bomb, Plumping, Lip Gloss, Cherry Sheer Red, 4.6 ml In stock Price — for partners → Makeup Revolution, Plump & Shine, Plumping, Lip Gloss, Jelly Berry Mauve, 4.6 ml Makeup Revolution Makeup Revolution, Plump & Shine, Plumping, Lip Gloss, Jelly Berry Mauve, 4.6 ml In stock Price — for partners → Makeup Revolution, Pout Bomb Rosewood Rose, Plump, Lip Gloss, Rosewood Rose, 4.6 ml Makeup Revolution Makeup Revolution, Pout Bomb Rosewood Rose, Plump, Lip Gloss, Rosewood Rose, 4.6 ml In stock Price — for partners → Makeup Revolution, Satin Kiss, Vegan, Lip Liner, Chauffeur, 1 g Makeup Revolution Makeup Revolution, Satin Kiss, Vegan, Lip Liner, Chauffeur, 1 g In stock Price — for partners → Makeup Revolution, Satin Kiss, Lip Liner, Deep Nude, 1 g Makeup Revolution Makeup Revolution, Satin Kiss, Lip Liner, Deep Nude, 1 g In stock Price — for partners → Makeup Revolution, Satin Kiss, Lip Liner, Rose, 1 g Makeup Revolution Makeup Revolution, Satin Kiss, Lip Liner, Rose, 1 g In stock Price — for partners → Makeup Revolution, Satin Kiss, Lip Liner, Heart Race, 1 g Makeup Revolution Makeup Revolution, Satin Kiss, Lip Liner, Heart Race, 1 g In stock Price — for partners → Makeup Revolution, Satin Kiss, Lip Liner, White Wedding, 1 g Makeup Revolution Makeup Revolution, Satin Kiss, Lip Liner, White Wedding, 1 g In stock Price — for partners → Makeup Revolution, Satin Kiss, Lip Liner, Vampire, 1 g Makeup Revolution Makeup Revolution, Satin Kiss, Lip Liner, Vampire, 1 g In stock Price — for partners → I Heart Revolution, Jelly Juice, Lip Gloss, Watermelon, 10 ml I Heart Revolution I Heart Revolution, Jelly Juice, Lip Gloss, Watermelon, 10 ml In stock Price — for partners → Clarins, Joli Rouge, Velvet, Cream Lipstick, 705V, Soft Berry, 3.5 g Clarins Clarins, Joli Rouge, Velvet, Cream Lipstick, 705V, Soft Berry, 3.5 g In stock Price — for partners → Clarins, Joli Rouge, Velvet, Cream Lipstick, 742, Joli Rouge, 3.5 g Clarins Clarins, Joli Rouge, Velvet, Cream Lipstick, 742, Joli Rouge, 3.5 g In stock Price — for partners → Clarins, Joli Rouge, Velvet, Cream Lipstick, 732V, Grenadine, 3.5 g Clarins Clarins, Joli Rouge, Velvet, Cream Lipstick, 732V, Grenadine, 3.5 g In stock Price — for partners → Makeup Revolution, Pout Bomb, Vegan, Plumping, Lip Gloss, Milky Sheer Holo, 4.6 ml Makeup Revolution Makeup Revolution, Pout Bomb, Vegan, Plumping, Lip Gloss, Milky Sheer Holo, 4.6 ml In stock Price — for partners → Clarins, Water Lip Stain, Liquid Lipstick, 11, Soft Pink Water, 7 ml Clarins Clarins, Water Lip Stain, Liquid Lipstick, 11, Soft Pink Water, 7 ml In stock Price — for partners → Clarins, Lip-Perfector, Lip Plumping, Lip Gloss, 07, Toffee Pink Shimmer, 12 ml Clarins Clarins, Lip-Perfector, Lip Plumping, Lip Gloss, 07, Toffee Pink Shimmer, 12 ml In stock Price — for partners → Clarins, Lip-Perfector, Lip Plumping, Lip Gloss, 08, Plum Shimmer, 12 ml Clarins Clarins, Lip-Perfector, Lip Plumping, Lip Gloss, 08, Plum Shimmer, 12 ml In stock Price — for partners → Clarins, Joli Rouge Velvet, Cream Lipstick, 783V, Almond Nude, 3.5 g Clarins Clarins, Joli Rouge Velvet, Cream Lipstick, 783V, Almond Nude, 3.5 g In stock Price — for partners → Estee Lauder, Pure Color, Cream Lipstick & Lip Gloss, 541, La Noir, Refillable, 3.5 g Estee Lauder Estee Lauder, Pure Color, Cream Lipstick & Lip Gloss, 541, La Noir, Refillable, 3.5 g In stock Price — for partners → Hermes, Paris, Matte, Cream Lipstick, 41, Rose Pop, 3.5 g Hermès Hermes, Paris, Matte, Cream Lipstick, 41, Rose Pop, 3.5 g In stock Price — for partners → Hermes, Paris, Matte, Cream Lipstick, 47, Rouge Cinema, 3.5 g Hermès Hermes, Paris, Matte, Cream Lipstick, 47, Rouge Cinema, 3.5 g In stock Price — for partners → Tom Ford, Gloss Luxe, Lip Gloss, 20, Phantome, 5.5 ml Tom Ford Tom Ford, Gloss Luxe, Lip Gloss, 20, Phantome, 5.5 ml In stock Price — for partners → Estee Lauder, Pure Color Envy Matte, Matte, Cream Lipstick, 571, Independent, Refillable, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy Matte, Matte, Cream Lipstick, 571, Independent, Refillable, 3.5 g In stock Price — for partners → Tom Ford, Lip Color, Matte, Cream Lipstick, 100, 3 g Tom Ford Tom Ford, Lip Color, Matte, Cream Lipstick, 100, 3 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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