Lip makeup

7708 products

Nina Ricci, Jumbo Lipstick Matte, Matte, Cream Lipstick, Totemic Red, 2.5 g Nina Ricci Nina Ricci, Jumbo Lipstick Matte, Matte, Cream Lipstick, Totemic Red, 2.5 g In stock Price — for partners → Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 557, Fragile Ego, 3.5 g Estee Lauder Estee Lauder, Pure Color Envy, Matte, Cream Lipstick, 557, Fragile Ego, 3.5 g In stock Price — for partners → Byredo, Byredo Lipstick, Cream Lipstick, 299, Mad Red, 3 g Byredo Byredo, Byredo Lipstick, Cream Lipstick, 299, Mad Red, 3 g In stock Price — for partners → Byredo, Byredo, Liquid Lipstick, 283, Frozen Memo, 4 ml Byredo Byredo, Byredo, Liquid Lipstick, 283, Frozen Memo, 4 ml In stock Price — for partners → Byredo, Byredo, Matte, Liquid Lipstick, 350, Utopie, 4 ml Byredo Byredo, Byredo, Matte, Liquid Lipstick, 350, Utopie, 4 ml In stock Price — for partners → Byredo, Byredo, Matte, Liquid Lipstick, 295, Marriage, 4 ml Byredo Byredo, Byredo, Matte, Liquid Lipstick, 295, Marriage, 4 ml In stock Price — for partners → Revlon, Ultra HD Vinyl Lip, Liquid Lipstick, 975, Rule The World, 5.9 ml Revlon Professional Revlon, Ultra HD Vinyl Lip, Liquid Lipstick, 975, Rule The World, 5.9 ml In stock Price — for partners → Nyx, Duck Plump, Vegan, Plumping, Lip Plumper, 14, Hall Of Flame, 7 ml NYX Professional Makeup Nyx, Duck Plump, Vegan, Plumping, Lip Plumper, 14, Hall Of Flame, 7 ml In stock Price — for partners → La Perla, Matte Silk, Matte, Cream Lipstick, 106, Venetian Red, 0.08 g *Sample LA PERLA La Perla, Matte Silk, Matte, Cream Lipstick, 106, Venetian Red, 0.08 g *Sample In stock Price — for partners → Nina Ricci, Jumbo, Matte, Cream Lipstick, Tempting Coral, 2.5 g Nina Ricci Nina Ricci, Jumbo, Matte, Cream Lipstick, Tempting Coral, 2.5 g In stock Price — for partners → IsaDora, Twist-Up, Matte Lipstick, Cream Lipstick, 66, Purple Prune, 3.3 g IsaDora IsaDora, Twist-Up, Matte Lipstick, Cream Lipstick, 66, Purple Prune, 3.3 g In stock Price — for partners → Tom Ford, Lip Color Sheer, Cream Lipstick, 06, Solar Affair, 1.2 g Tom Ford Tom Ford, Lip Color Sheer, Cream Lipstick, 06, Solar Affair, 1.2 g In stock Price — for partners → Tom Ford, Lip Color, Matte, Cream Lipstick, 80, Impassioned, 3 g Tom Ford Tom Ford, Lip Color, Matte, Cream Lipstick, 80, Impassioned, 3 g In stock Price — for partners → La Perla, Satin Lips, Cream Lipstick, 202, Petal, 0.08 g *Sample LA PERLA La Perla, Satin Lips, Cream Lipstick, 202, Petal, 0.08 g *Sample In stock Price — for partners → Beauty Blvd, Mattitude Lip Liquid, Liquid Matte, Liquid Lipstick, Tansy, 5 ml BeautyBLVD Beauty Blvd, Mattitude Lip Liquid, Liquid Matte, Liquid Lipstick, Tansy, 5 ml In stock Price — for partners → IsaDora, Lip Cream, Liquid Lipstick, 10, Rose Rush, 10 ml IsaDora IsaDora, Lip Cream, Liquid Lipstick, 10, Rose Rush, 10 ml In stock Price — for partners → IsaDora, Ultra Matt, Liquid, Liquid Lipstick, 18, Brownberry, 7 ml IsaDora IsaDora, Ultra Matt, Liquid, Liquid Lipstick, 18, Brownberry, 7 ml In stock Price — for partners → Sensai, Lasting Plump, Cream Lipstick, Refill, 3.8 g Sensai Sensai, Lasting Plump, Cream Lipstick, Refill, 3.8 g In stock Price — for partners → Sensai, Lasting Plump, Cream Lipstick, 10, Refill, 3.8 g Sensai Sensai, Lasting Plump, Cream Lipstick, 10, Refill, 3.8 g In stock Price — for partners → Sensai, Contouring, Cream Lipstick, 04, Neutral Red, Refill, 2 g Sensai Sensai, Contouring, Cream Lipstick, 04, Neutral Red, Refill, 2 g In stock Price — for partners → Sensai, The Lipstick, Cream Lipstick, 01, Sakura Red, 3.5 g Sensai Sensai, The Lipstick, Cream Lipstick, 01, Sakura Red, 3.5 g In stock Price — for partners → Sensai, The Lipstick, Cream Lipstick, 02, Sazanka Red, 3.5 g Sensai Sensai, The Lipstick, Cream Lipstick, 02, Sazanka Red, 3.5 g In stock Price — for partners → Sensai, The Lipstick, Cream Lipstick, 06, Kinmokusei Orange, 3.5 g Sensai Sensai, The Lipstick, Cream Lipstick, 06, Kinmokusei Orange, 3.5 g In stock Price — for partners → Sensai, The Lipstick, Cream Lipstick, 11, Sumire Mauve, 3.5 g Sensai Sensai, The Lipstick, Cream Lipstick, 11, Sumire Mauve, 3.5 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.