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Lip makeup

7756 products

L'oréal Paris Glow Paradise Balm in Lipstick 112 Pastel Exalation 4 G L'Oréal Paris L'oréal Paris Glow Paradise Balm in Lipstick 112 Pastel Exalation 4 G In stock Price — for partners → Tolure Cosmetics Lipboost® Plumped-up Effect Lip Gloss Lip Gloss for Impeccable Volume Shade Clear 8 Ml Tolure Cosmetics Tolure Cosmetics Lipboost® Plumped-up Effect Lip Gloss Lip Gloss for Impeccable Volume Shade Clear 8 Ml In stock Price — for partners → Tolure Cosmetics Lipboost® Plumped-up Effect Lip Gloss Lip Gloss for Impeccable Volume Shade Caramel Rose 8 Ml Tolure Cosmetics Tolure Cosmetics Lipboost® Plumped-up Effect Lip Gloss Lip Gloss for Impeccable Volume Shade Caramel Rose 8 Ml In stock Price — for partners → Pupa Pupart S 002 Red Pupa Milano Pupa Pupart S 002 Red In stock Price — for partners → Pupa Pupart S 003 Bordeaux Pupa Milano Pupa Pupart S 003 Bordeaux In stock Price — for partners → Chanel Rouge Allure Liquid Velvet Matte Liquid Lip Color - Matná tekutá rtěnka 6 ml In stock Price — for partners → Chanel Rouge Allure Liquid Velvet Matte Liquid Lip Color - Matná tekutá rtěnka 6 ml In stock Price — for partners → Chanel Rouge Allure Liquid Velvet Matte Liquid Lip Color - Matná tekutá rtěnka 6 ml In stock Price — for partners → Aqua Jelly Colour Changing Lipstick Essence Aqua Jelly Colour Changing Lipstick In stock Price — for partners → Shiseido ModernMatte Powder Lipstick (Various Shades) - Hyper Red 514 Shiseido Shiseido ModernMatte Powder Lipstick (Various Shades) - Hyper Red 514 In stock Price — for partners → Revlon ColorStay Lip Liner Revlon Professional Revlon ColorStay Lip Liner In stock Price — for partners → Physicians Formula Butter Lip Beach Bronze 7,9 Ml Physicians Formula Physicians Formula Butter Lip Beach Bronze 7,9 Ml In stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in on It Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in on It In stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Line Leader Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Line Leader In stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Big Lift Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Big Lift In stock Price — for partners → Debenhams Unisex Maybelline Lifter Liner Lip Liner W/ Hyaluronic Acid in Lets Bounce Maybelline Debenhams Unisex Maybelline Lifter Liner Lip Liner W/ Hyaluronic Acid in Lets Bounce In stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Fine Line Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Fine Line In stock Price — for partners → Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Player Maybelline Debenhams Maybelline Lifter Liner Lip Liner with Hyaluronic Acid in Player In stock Price — for partners → Color Elixir Soft Matte Lipstick - Liquid lipstick Max Factor Color Elixir Soft Matte Lipstick - Liquid lipstick In stock Price — for partners → M·A·Cximal Silky Matte Lipstick 3,5 g MAC M·A·Cximal Silky Matte Lipstick 3,5 g In stock Price — for partners → MAC Locked Kiss 24hr Lipstick 1,8 g Meticulous MAC MAC Locked Kiss 24hr Lipstick 1,8 g Meticulous In stock Price — for partners → Strip Lash Adhesive Clear - Transparent eyelash glue transparent Kiss My Face Strip Lash Adhesive Clear - Transparent eyelash glue transparent In stock Price — for partners → KissKiss Tender Matte Lipstick 2,8 g Guerlain KissKiss Tender Matte Lipstick 2,8 g In stock Price — for partners → KissKiss Tender Matte Lipstick 2,8 g Guerlain KissKiss Tender Matte Lipstick 2,8 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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