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Lip makeup

7756 products

KissKiss Tender Matte Lipstick 2,8 g Guerlain KissKiss Tender Matte Lipstick 2,8 g In stock Price — for partners → Essence, 8H Matte Comfort, Lip Liner, 12, Cushion Talk, 0.3 g Essence Essence, 8H Matte Comfort, Lip Liner, 12, Cushion Talk, 0.3 g In stock Price — for partners → Rouge Dior Satin Lipstick 3,5 g Christian Dior Rouge Dior Satin Lipstick 3,5 g In stock Price — for partners → Clarins Lip Perfector 2-in-1 Lip and Cheek Color Balm 0.35 Oz. - 22 Peach Glow Clarins Clarins Lip Perfector 2-in-1 Lip and Cheek Color Balm 0.35 Oz. - 22 Peach Glow In stock Price — for partners → Gosh, Luxury Nude Lips, Vegan, Cream, Cream Lipstick, 003, Stripped, 3.5 g Gosh Gosh, Luxury Nude Lips, Vegan, Cream, Cream Lipstick, 003, Stripped, 3.5 g In stock Price — for partners → Gosh, Luxury Nude Lips, Semi-matte, Lip Balm, 002, Undressed, No, 3.5 g Gosh Gosh, Luxury Nude Lips, Semi-matte, Lip Balm, 002, Undressed, No, 3.5 g In stock Price — for partners → Gosh, Lip Stain, Liquid, Liquid Lipstick, 002, Wild Berry, 3 ml Gosh Gosh, Lip Stain, Liquid, Liquid Lipstick, 002, Wild Berry, 3 ml In stock Price — for partners → Gosh, Lip Glaze, Semi-transparent color, Roll-On Lip Gloss, 003, Dark Chocolate, 5.5 ml Gosh Gosh, Lip Glaze, Semi-transparent color, Roll-On Lip Gloss, 003, Dark Chocolate, 5.5 ml In stock Price — for partners → Gosh, Lip Glaze, Allergy Certified, Long-lasting shine, Lip Gloss, 001, Shocking Pink, 5.5 ml Gosh Gosh, Lip Glaze, Allergy Certified, Long-lasting shine, Lip Gloss, 001, Shocking Pink, 5.5 ml In stock Price — for partners → Pittoresco, Lip Sculpt, Retractable, Lip Liner, Wize, 0.5 g Pittoresco Pittoresco, Lip Sculpt, Retractable, Lip Liner, Wize, 0.5 g In stock Price — for partners → Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 004, Burning Heart, 2.8 g Gosh Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 004, Burning Heart, 2.8 g In stock Price — for partners → Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 001, Sparkling Champagne, 2.8 g Gosh Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 001, Sparkling Champagne, 2.8 g In stock Price — for partners → Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 003, Autumn Brown, 2.8 g Gosh Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 003, Autumn Brown, 2.8 g In stock Price — for partners → Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 002, Sweet Treat, 2.8 g Gosh Gosh, Juicy Lip Butter, High-Pigment, Cream Lipstick, 002, Sweet Treat, 2.8 g In stock Price — for partners → Gosh, Volumizing Lip Gloss Lip Filler, Vegan, Instant plumping, Lip Gloss, 002, Ice, 8 ml Gosh Gosh, Volumizing Lip Gloss Lip Filler, Vegan, Instant plumping, Lip Gloss, 002, Ice, 8 ml In stock Price — for partners → Gosh, Velvet Touch, Vitamin E, Lip liner pencil, Lip Liner, 001, Nougat Crisp, 1.2 g Gosh Gosh, Velvet Touch, Vitamin E, Lip liner pencil, Lip Liner, 001, Nougat Crisp, 1.2 g In stock Price — for partners → Gosh, Velvet Touch, Allergy Certified, Lip Liner, Lip Liner, 009, Rose, 1.2 g Gosh Gosh, Velvet Touch, Allergy Certified, Lip Liner, Lip Liner, 009, Rose, 1.2 g In stock Price — for partners → Gosh, Velvet Touch, Enriched with Vitamin E, Lip Liner, Lip Liner, 002, Antique Rose, 1.2 g Gosh Gosh, Velvet Touch, Enriched with Vitamin E, Lip Liner, Lip Liner, 002, Antique Rose, 1.2 g In stock Price — for partners → Gosh, Peptide, Vegan, Shine, Lip Gloss, 006, Brownie, 7 ml Gosh Gosh, Peptide, Vegan, Shine, Lip Gloss, 006, Brownie, 7 ml In stock Price — for partners → Gosh, Peptide, allergy-certified, Super shiny, Lip Gloss, 005, Cherry, 7 ml Gosh Gosh, Peptide, allergy-certified, Super shiny, Lip Gloss, 005, Cherry, 7 ml In stock Price — for partners → Gosh, Peptide, Vegan, Explosive, Lip Gloss, 004, Timeless, 7 ml Gosh Gosh, Peptide, Vegan, Explosive, Lip Gloss, 004, Timeless, 7 ml In stock Price — for partners → Gosh, Peptide, Peptides, Explosive shine, Lip Gloss, 002, Candy, 7 ml Gosh Gosh, Peptide, Peptides, Explosive shine, Lip Gloss, 002, Candy, 7 ml In stock Price — for partners → Gosh, Peptide, Vegan, Shine, Lip Gloss, 003, Vintage, 7 ml Gosh Gosh, Peptide, Vegan, Shine, Lip Gloss, 003, Vintage, 7 ml In stock Price — for partners → Gosh, Velvet Touch, Lipliner, Lip Liner, 012, Raisin, 1.2 g Gosh Gosh, Velvet Touch, Lipliner, Lip Liner, 012, Raisin, 1.2 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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