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Lip makeup

7756 products

Gosh, Peptide, Shining, Lip Gloss, 001, Diamond, 7 ml Gosh Gosh, Peptide, Shining, Lip Gloss, 001, Diamond, 7 ml In stock Price — for partners → Gosh, Luxury Rose Lips, Vegan, Cream Lipstick, 004, Enjoy, 3.5 g Gosh Gosh, Luxury Rose Lips, Vegan, Cream Lipstick, 004, Enjoy, 3.5 g In stock Price — for partners → Gosh, Luxury Rose Lips, Cream, Cream Lipstick, 003, Adore, 3.5 g Gosh Gosh, Luxury Rose Lips, Cream, Cream Lipstick, 003, Adore, 3.5 g In stock Price — for partners → Gosh, Luxury Rose Lips, Vegan, Cream, Cream Lipstick, 001, Love, 3.5 g Gosh Gosh, Luxury Rose Lips, Vegan, Cream, Cream Lipstick, 001, Love, 3.5 g In stock Price — for partners → Shu Uemura, Laque Supreme, Lip Plumping, Lip Plumper, WN 05, Deep Wine, 5.2 g Shu-Uemura Shu Uemura, Laque Supreme, Lip Plumping, Lip Plumper, WN 05, Deep Wine, 5.2 g In stock Price — for partners → Shu Uemura, Rouge Unlimited, Lipstick, Cream Lipstick, 575, OR 575, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Lipstick, Cream Lipstick, 575, OR 575, 3.4 g In stock Price — for partners → Shu Uemura, Magic Metallic Yazbukey, Lip Liner, 2, Bronze Ohh, 4.5 ml Shu-Uemura Shu Uemura, Magic Metallic Yazbukey, Lip Liner, 2, Bronze Ohh, 4.5 ml In stock Price — for partners → Shu Uemura, Rouge Unlimited, Matte, Cream Lipstick, Not Found, RD 142, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Matte, Cream Lipstick, Not Found, RD 142, 3.4 g In stock Price — for partners → Shu Uemura, Rouge Unlimited, Nourishing, Matte, Cream Lipstick, Powder Blue, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Nourishing, Matte, Cream Lipstick, Powder Blue, 3.4 g In stock Price — for partners → Shu Uemura, Magic Metallic Yazbukey, Lip Liner, Gun Metal BANG, 4.5 ml Shu-Uemura Shu Uemura, Magic Metallic Yazbukey, Lip Liner, Gun Metal BANG, 4.5 ml In stock Price — for partners → Shu Uemura, Rouge Unlimited, Matte, Cream Lipstick, 592, OR 592, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Matte, Cream Lipstick, 592, OR 592, 3.4 g In stock Price — for partners → Nyx, Soft Matte, Cruelty-Free, Lip Cream, Liquid Lipstick, 02, Stockholm, 8 ml NYX Professional Makeup Nyx, Soft Matte, Cruelty-Free, Lip Cream, Liquid Lipstick, 02, Stockholm, 8 ml In stock Price — for partners → Nyx, Smooth Whip, Matte, Cream Lipstick, 02, Kitty Belly, 4 ml NYX Professional Makeup Nyx, Smooth Whip, Matte, Cream Lipstick, 02, Kitty Belly, 4 ml In stock Price — for partners → Nyx, Fat Oil Lip Drip, Vegan, High-shine, Lip Oil, Follow Back, 4.8 ml NYX Professional Makeup Nyx, Fat Oil Lip Drip, Vegan, High-shine, Lip Oil, Follow Back, 4.8 ml In stock Price — for partners → Nyx, Lingerie XXL, Vegan, Liquid Lipstick, Liquid Lipstick, 16, Unlaced, 4 ml NYX Professional Makeup Nyx, Lingerie XXL, Vegan, Liquid Lipstick, Liquid Lipstick, 16, Unlaced, 4 ml In stock Price — for partners → Nyx, Duck Plump, Lip Plumper, 01, Clearly Spicy, 7 ml NYX Professional Makeup Nyx, Duck Plump, Lip Plumper, 01, Clearly Spicy, 7 ml In stock Price — for partners → Nyx, Duck Plump, Vegan, Plumping, Lip Plumper, 09, Strike a Rose, 7 ml NYX Professional Makeup Nyx, Duck Plump, Vegan, Plumping, Lip Plumper, 09, Strike a Rose, 7 ml In stock Price — for partners → Nyx, Duck Plump, Lip Plump, Lip Plumper, 33041000, Brown of Applause, 7 ml NYX Professional Makeup Nyx, Duck Plump, Lip Plump, Lip Plumper, 33041000, Brown of Applause, 7 ml In stock Price — for partners → Lottie London, Gossip Girl, Non-sticky, Lip Gloss, Hype, 8 ml Lottie London Lottie London, Gossip Girl, Non-sticky, Lip Gloss, Hype, 8 ml In stock Price — for partners → Lottie London, Gossip Girl, Shine, Lip Gloss, 71316482, Friyay, 8 ml Lottie London Lottie London, Gossip Girl, Shine, Lip Gloss, 71316482, Friyay, 8 ml In stock Price — for partners → Lottie London, Slay All Day, Metallic, Liquid Lipstick, Shook, 6 ml Lottie London Lottie London, Slay All Day, Metallic, Liquid Lipstick, Shook, 6 ml In stock Price — for partners → Max Factor, Colour Elixir, Solid, Cream Lipstick, 035, Subtle Orchid, 4 g Max Factor Max Factor, Colour Elixir, Solid, Cream Lipstick, 035, Subtle Orchid, 4 g In stock Price — for partners → IsaDora, Ultra Matt, Liquid Lipstick, 19, Plumpinch, 7 ml IsaDora IsaDora, Ultra Matt, Liquid Lipstick, 19, Plumpinch, 7 ml In stock Price — for partners → IsaDora, Perfect, Lip Liner, 26, Fuchsia, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 26, Fuchsia, 1.2 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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