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Lip makeup

7756 products

IsaDora, Lip Booster, Hydrating, Liquid Lipstick, 09, Almond Glaze, 1.9 ml IsaDora IsaDora, Lip Booster, Hydrating, Liquid Lipstick, 09, Almond Glaze, 1.9 ml In stock Price — for partners → IsaDora, Lip Cream, Liquid Lipstick, 06, Berry Brown, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid Lipstick, 06, Berry Brown, 3.5 ml In stock Price — for partners → IsaDora, Perfect, Lip Liner, 27, Zinfandel, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 27, Zinfandel, 1.2 g In stock Price — for partners → IsaDora, Perfect Matt, Cream Lipstick, 12, Magenta, 4.5 g IsaDora IsaDora, Perfect Matt, Cream Lipstick, 12, Magenta, 4.5 g In stock Price — for partners → IsaDora, Twist-Up, Glossy, Lip Gloss, 27, Fiery Fuchsia, 2.7 g IsaDora IsaDora, Twist-Up, Glossy, Lip Gloss, 27, Fiery Fuchsia, 2.7 g In stock Price — for partners → IsaDora, Perfect, Lip Liner, 31, Prime Red, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 31, Prime Red, 1.2 g In stock Price — for partners → IsaDora, Twist-Up, Sculpting, Cream Lipstick, 65, Ruby Gem, 3.3 g IsaDora IsaDora, Twist-Up, Sculpting, Cream Lipstick, 65, Ruby Gem, 3.3 g In stock Price — for partners → IsaDora, Twist-Up, Lip Gloss, 08, Red Romance, 2.7 g IsaDora IsaDora, Twist-Up, Lip Gloss, 08, Red Romance, 2.7 g In stock Price — for partners → IsaDora, Perfect, Lip Liner, 36, Ruby Red, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 36, Ruby Red, 1.2 g In stock Price — for partners → IsaDora, Lip Desire, Sculpting, Cream Lipstick, 66, Mulberry, 3.3 g IsaDora IsaDora, Lip Desire, Sculpting, Cream Lipstick, 66, Mulberry, 3.3 g In stock Price — for partners → IsaDora, Lip Cream, Liquid Lipstick, 17, Red Legend, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid Lipstick, 17, Red Legend, 3.5 ml In stock Price — for partners → IsaDora, Lip Cream, Liquid Lipstick, 18, Brunette, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid Lipstick, 18, Brunette, 3.5 ml In stock Price — for partners → IsaDora, Sculpting, Waterproof, Retractable, Lip Liner, 62, Flashy Fuchsia, 0.3 g IsaDora IsaDora, Sculpting, Waterproof, Retractable, Lip Liner, 62, Flashy Fuchsia, 0.3 g In stock Price — for partners → IsaDora, Twist-Up, Matt, Cream Lipstick, 70, Vintage Pink, 3.3 g IsaDora IsaDora, Twist-Up, Matt, Cream Lipstick, 70, Vintage Pink, 3.3 g In stock Price — for partners → IsaDora, Twist-Up, Matt, Cream Lipstick, 64, Queen of Roses, 3.3 g IsaDora IsaDora, Twist-Up, Matt, Cream Lipstick, 64, Queen of Roses, 3.3 g In stock Price — for partners → IsaDora, Matt Metallic, Liquid Lipstick, 83, Burgundy Bite, 7 ml IsaDora IsaDora, Matt Metallic, Liquid Lipstick, 83, Burgundy Bite, 7 ml In stock Price — for partners → IsaDora, Matt Metallic, Hydration, Liquid Lipstick, 80, Gold Digger, 7 ml IsaDora IsaDora, Matt Metallic, Hydration, Liquid Lipstick, 80, Gold Digger, 7 ml In stock Price — for partners → IsaDora, Lip Cream, Liquid, Liquid Lipstick, 14, Loving Red, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid, Liquid Lipstick, 14, Loving Red, 3.5 ml In stock Price — for partners → IsaDora, Lip Desire, Sculpting, Cream Lipstick, 68, Rum Raisin, 3.3 g IsaDora IsaDora, Lip Desire, Sculpting, Cream Lipstick, 68, Rum Raisin, 3.3 g In stock Price — for partners → IsaDora, Lip Cream, Liquid, Liquid Lipstick, 20, Wine Divine, 3.5 ml IsaDora IsaDora, Lip Cream, Liquid, Liquid Lipstick, 20, Wine Divine, 3.5 ml In stock Price — for partners → IsaDora, Perfect, Lip Liner, 34, Vintage Pink, 1.2 g IsaDora IsaDora, Perfect, Lip Liner, 34, Vintage Pink, 1.2 g In stock Price — for partners → IsaDora, Lip Desire, Sculpting, Cream Lipstick, 64, True Red, 3.3 g IsaDora IsaDora, Lip Desire, Sculpting, Cream Lipstick, 64, True Red, 3.3 g In stock Price — for partners → BeautyBLVD, Mattitude, Matte, Liquid Lipstick, Remedy, 5 ml BeautyBLVD BeautyBLVD, Mattitude, Matte, Liquid Lipstick, Remedy, 5 ml In stock Price — for partners → Byredo, Byredo Lipstick, Cream Lipstick, 109, Reunion, 3 g Byredo Byredo, Byredo Lipstick, Cream Lipstick, 109, Reunion, 3 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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