Aroma diffusers

418 products

Glade Super Bloom Spray - Osvěžovač vzduchu 300ml Glade Glade Super Bloom Spray - Osvěžovač vzduchu 300ml Out of stock Price — for partners → Glade Sensual Sandalwood & Jasmine Gel - Vonný gel do koupelny 180.0g Glade Glade Sensual Sandalwood & Jasmine Gel - Vonný gel do koupelny 180.0g Out of stock Price — for partners → Glade Reeds Spring 26 Peach Paradise - Tyčinkový difuzér 50ml Glade Glade Reeds Spring 26 Peach Paradise - Tyčinkový difuzér 50ml Out of stock Price — for partners → CASTELBEL Castelbel Sardine Diffiser 250ml Out of stock Price — for partners → CASTELBEL Castelbel Green Sencha Diffuser 250ml Out of stock Price — for partners → CASTELBEL Castelbel Santal Tonka Diffuser Re 900ml Out of stock Price — for partners → CASTELBEL Castelbel Santal Tonka Diffuser 250ml Out of stock Price — for partners → CASTELBEL Castelbel Tiles Lavender y Chamom Dif 250m Out of stock Price — for partners → CASTELBEL Castelbel Tiles Lavender y Chamom Dif 250m Out of stock Price — for partners → CASTELBEL Castelbel Verbena Frag Diffuser 100ml Out of stock Price — for partners → Puressentiel Refill Diffuser Nomad 10 Units Puressentiel Puressentiel Refill Diffuser Nomad 10 Units Out of stock Price — for partners → Dr. Vranjes Firenze, White Rattan, Reed Diffuser Sticks, 12 pcs Dr. Vranjes Firenze Dr. Vranjes Firenze, White Rattan, Reed Diffuser Sticks, 12 pcs Out of stock Price — for partners → Dr. Vranjes Firenze, Black Rattan, Reed Diffuser Sticks, 12 pcs Dr. Vranjes Firenze Dr. Vranjes Firenze, Black Rattan, Reed Diffuser Sticks, 12 pcs Out of stock Price — for partners → Puressentiel Difusor Ovoid Puressentiel Puressentiel Difusor Ovoid Out of stock Price — for partners → L'Occitane L'occitane Loccitane Aroma Relajante Difusor -B Out of stock Price — for partners → Pranarôm Diffusion Bio Eco Wellness At Home Essential Oil 30ml PRANARÔM Pranarôm Diffusion Bio Eco Wellness At Home Essential Oil 30ml Out of stock Price — for partners → Acqua di Parma Grazie Housing Spray and Diffuser 100 ml Acqua di Parma Acqua di Parma Grazie Housing Spray and Diffuser 100 ml Out of stock Price — for partners → Acqua di Parma Meets Tenuta Luce Housing Spray and Diffuser 180 ml Acqua di Parma Acqua di Parma Meets Tenuta Luce Housing Spray and Diffuser 180 ml Out of stock Price — for partners → Rasasi Rasasi Hums Al Zohoor Velvet Bouquet Housing Spray and Diffuser 250 ml Out of stock Price — for partners → Acqua di Parma La Casa Sul Lago Housing Spray and Diffuser 180 ml Acqua di Parma Acqua di Parma La Casa Sul Lago Housing Spray and Diffuser 180 ml Out of stock Price — for partners → CRISTALINAS Cristalinas Mikado Ambientador 0 Dama De Noche 180ml Out of stock Price — for partners → Cristalinas Armario Ambientador Completo 0 Lavanda CRISTALINAS Cristalinas Armario Ambientador Completo 0 Lavanda Out of stock Price — for partners → Cristalinas Mikado Ambientador 0 Bebé y Colonia 40ml CRISTALINAS Cristalinas Mikado Ambientador 0 Bebé y Colonia 40ml Out of stock Price — for partners → Eurostil Cazoleta Fusor Cera Asa Metalica 400g EUROSTIL Eurostil Cazoleta Fusor Cera Asa Metalica 400g Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.