Aroma diffusers

418 products

PRANARÔM Pranarom Linio Essential Oil Diffuser Out of stock Price — for partners → Humidifier Hoco ultrasonic HX30 white HOCO Humidifier Hoco ultrasonic HX30 white Out of stock Price — for partners → Humidifier Hoco with digital display HX31 white HOCO Humidifier Hoco with digital display HX31 white Out of stock Price — for partners → T-Phox Humidifier/diffuser with lamp rain cloud white T-Phox T-Phox Humidifier/diffuser with lamp rain cloud white Out of stock Price — for partners → Orens Parfums, Utaki Sacre, Aroma Reed Diffuser, 500 ml Orens Parfums Orens Parfums, Utaki Sacre, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Orens Parfums, Undea des Îles, Aroma Reed Diffuser, 500 ml Orens Parfums Orens Parfums, Undea des Îles, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Orens Parfums, Serr d'Eden, Aroma Reed Diffuser, 500 ml Orens Parfums Orens Parfums, Serr d'Eden, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Orens Parfums, Sabil Nocturne, Aroma Reed Diffuser, 500 ml Orens Parfums Orens Parfums, Sabil Nocturne, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Compagnie De Provence, Anise Patchouli, Stick, Aroma Reed Diffuser, 250 ml Compagnie De Provence Compagnie De Provence, Anise Patchouli, Stick, Aroma Reed Diffuser, 250 ml Out of stock Price — for partners → Aromātiski kociņi 50ml Brait Romantic Ruby Brait Aromātiski kociņi 50ml Brait Romantic Ruby Out of stock Price — for partners → Aromātiski kociņi 40ml Brait Chrystal Vanilla Brait Aromātiski kociņi 40ml Brait Chrystal Vanilla Out of stock Price — for partners → Air aromatizator Milano Plus SOEHNLE Air aromatizator Milano Plus Out of stock Price — for partners → Air aromatizator Ravenna SOEHNLE Air aromatizator Ravenna Out of stock Price — for partners → Air aromatizator Valencia SOEHNLE Air aromatizator Valencia Out of stock Price — for partners → Etro, Zefiro, Reed, Aroma Reed Diffuser, Blue, 500 ml Etro Etro, Zefiro, Reed, Aroma Reed Diffuser, Blue, 500 ml Out of stock Price — for partners → Etro, Vetiver, Aroma Reed Diffuser, 500 ml Etro Etro, Vetiver, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Etro, Penelope, Fragrance Sticks, Aroma Reed Diffuser, 500 ml Etro Etro, Penelope, Fragrance Sticks, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Etro, Dafne, Reed diffuser, Aroma Reed Diffuser, Yellow, 500 ml Etro Etro, Dafne, Reed diffuser, Aroma Reed Diffuser, Yellow, 500 ml Out of stock Price — for partners → Etro, Afrodite, Reed, Floral, Aroma Reed Diffuser, 500 ml Etro Etro, Afrodite, Reed, Floral, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Etro, Oud, Aroma Reed Diffuser, 500 ml Etro Etro, Oud, Aroma Reed Diffuser, 500 ml Out of stock Price — for partners → Etro, Eos, Aroma Reed Diffuser, 250 ml Etro Etro, Eos, Aroma Reed Diffuser, 250 ml Out of stock Price — for partners → Dr. Vranjes Firenze, Acqua, Stick, Aroma Reed Diffuser, 250 ml Dr. Vranjes Firenze Dr. Vranjes Firenze, Acqua, Stick, Aroma Reed Diffuser, 250 ml Out of stock Price — for partners → Lola Aroma Diffuser, Humidifier and Night Light Rio-Beauty Lola Aroma Diffuser, Humidifier and Night Light Out of stock Price — for partners → Dermacol Sweet Orange and Honeysuckle Fragrance Diffuser 100ml Dermacol Dermacol Sweet Orange and Honeysuckle Fragrance Diffuser 100ml Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.