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Aroma diffusers

418 products

XO humidifier HF10 260 ml cloud XO XO humidifier HF10 260 ml cloud Out of stock Price — for partners → XO humidifier HF09 RGB light wireless 300 ml pink XO XO humidifier HF09 RGB light wireless 300 ml pink Out of stock Price — for partners → Blaupunkt air humidifier with an aroma diffuser Blaupunkt Blaupunkt air humidifier with an aroma diffuser Out of stock Price — for partners → Rio ARIA Aroma Diffuser Humidifier and Nightlight Rio-Beauty Rio ARIA Aroma Diffuser Humidifier and Nightlight Out of stock Price — for partners → Sweet Home Collection Green Lotus Luxury Diffuser Environment - Aroma - 250 Ml Sweet Home Collection Sweet Home Collection Green Lotus Luxury Diffuser Environment - Aroma - 250 Ml Out of stock Price — for partners → Maison Berger Paris Boule Black Catalytic Lamp 1 Pc Maison Berger Paris Maison Berger Paris Boule Black Catalytic Lamp 1 Pc Out of stock Price — for partners → Fragrance Diffuser Millefiori Milano Amber & Rose 500ml Millefiori Milano Fragrance Diffuser Millefiori Milano Amber & Rose 500ml Out of stock Price — for partners → Diffuser Millefiori Milano Amber & Rose 250ml Millefiori Milano Diffuser Millefiori Milano Amber & Rose 250ml Out of stock Price — for partners → Fragrance Diffuser Millefiori Milano Amber & Rose 100ml Millefiori Milano Fragrance Diffuser Millefiori Milano Amber & Rose 100ml Out of stock Price — for partners → Diffuser Millefiori Milano Verdant Escape 500ml Millefiori Milano Diffuser Millefiori Milano Verdant Escape 500ml Out of stock Price — for partners → Diffuser Millefiori Milano Verdant Escape 500ml Millefiori Milano Diffuser Millefiori Milano Verdant Escape 500ml Out of stock Price — for partners → Diffuser Millefiori Milano Verdant Escape 100ml Millefiori Milano Diffuser Millefiori Milano Verdant Escape 100ml Out of stock Price — for partners → Diffuser Millefiori Milano Blue Posidonia 100ml Millefiori Milano Diffuser Millefiori Milano Blue Posidonia 100ml Out of stock Price — for partners → Diffuser Millefiori Milano Silk & Rice Powder 500 Ml Millefiori Milano Diffuser Millefiori Milano Silk & Rice Powder 500 Ml Out of stock Price — for partners → Diffuser Millefiori Milano Silk & Rice Powder 250 Ml Millefiori Milano Diffuser Millefiori Milano Silk & Rice Powder 250 Ml Out of stock Price — for partners → Diffuser Millefiori Milano Rhubarb & Pepper 250ml Millefiori Milano Diffuser Millefiori Milano Rhubarb & Pepper 250ml Out of stock Price — for partners → Diffuser Millefiori Milano Rhubarb & Pepper 100ml Millefiori Milano Diffuser Millefiori Milano Rhubarb & Pepper 100ml Out of stock Price — for partners → Millefiori Milano Moveo Diffuser White Musk Millefiori Milano Millefiori Milano Moveo Diffuser White Musk Out of stock Price — for partners → Millefiori Milano Lychee Rose Aroma Diffuser 500ml Millefiori Milano Millefiori Milano Lychee Rose Aroma Diffuser 500ml Out of stock Price — for partners → Millefiori Milano Diffuser Stick 250 Ml Lychee Rose Millefiori Milano Millefiori Milano Diffuser Stick 250 Ml Lychee Rose Out of stock Price — for partners → Millefiori Milano Moonflower Zone 100ml Millefiori Milano Millefiori Milano Moonflower Zone 100ml Out of stock Price — for partners → Diffuser Millefiori Milano Osmanthus Dew 100ml Millefiori Milano Diffuser Millefiori Milano Osmanthus Dew 100ml Out of stock Price — for partners → Millefiori Milano White Paper Flowers Aroma Diffuser 500ml Millefiori Milano Millefiori Milano White Paper Flowers Aroma Diffuser 500ml Out of stock Price — for partners → Diffuser Millefiori Milano White Paper Flowers 100ml Millefiori Milano Diffuser Millefiori Milano White Paper Flowers 100ml Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.

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