Aroma diffusers

418 products

Diffuser Millefiori Milano Honey & Sea Salt 500ml Millefiori Milano Diffuser Millefiori Milano Honey & Sea Salt 500ml Out of stock Price — for partners → Millefiori Natural Honey & Sea Salt Diffuser (honey and Sea Salt) - 250 Ml Millefiori Milano Millefiori Natural Honey & Sea Salt Diffuser (honey and Sea Salt) - 250 Ml Out of stock Price — for partners → Millefiori Milano Selected Fragrance Diffuser Smoked Bamboo 250ml Millefiori Milano Millefiori Milano Selected Fragrance Diffuser Smoked Bamboo 250ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Smoked Bamboo 100 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Smoked Bamboo 100 Ml Out of stock Price — for partners → Millefiori Milano Fragrance Diffuser Selected Mimosa Flower 350 Ml Millefiori Milano Millefiori Milano Fragrance Diffuser Selected Mimosa Flower 350 Ml Out of stock Price — for partners → Millefiori Milano Selected Diffuser Fragrance Mimosa Flower 100 Ml Millefiori Milano Millefiori Milano Selected Diffuser Fragrance Mimosa Flower 100 Ml Out of stock Price — for partners → Diffuser Millefiori Milan Volcanic Violet 500ml Millefiori Milano Diffuser Millefiori Milan Volcanic Violet 500ml Out of stock Price — for partners → Diffuser Millefiori Milano Volcanic Purple 250ml Millefiori Milano Diffuser Millefiori Milano Volcanic Purple 250ml Out of stock Price — for partners → Millefiori Milano Natural Lime & Vetiver Aroma Diffuser 500 Ml Millefiori Milano Millefiori Milano Natural Lime & Vetiver Aroma Diffuser 500 Ml Out of stock Price — for partners → Diffuser Millefiori Milano Lime & Vetiver 250ml Millefiori Milano Diffuser Millefiori Milano Lime & Vetiver 250ml Out of stock Price — for partners → Diffuser Millefiori Milano Lime & Vetiver 100ml Millefiori Milano Diffuser Millefiori Milano Lime & Vetiver 100ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Velvet Lavender 250 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Velvet Lavender 250 Ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Velvet Lavender 350 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Velvet Lavender 350 Ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Velvet Lavender 100 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Velvet Lavender 100 Ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Dolce Narciso 250 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Dolce Narciso 250 Ml Out of stock Price — for partners → Millefiori Milano Silver Spirit Selected Fragrance Diffuser 250ml Millefiori Milano Millefiori Milano Silver Spirit Selected Fragrance Diffuser 250ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Dolce Narciso 100 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Dolce Narciso 100 Ml Out of stock Price — for partners → Millefiori Milano Silver Spirit Selected Fragrance Diffuser 100ml Millefiori Milano Millefiori Milano Silver Spirit Selected Fragrance Diffuser 100ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Orange Tea 100 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Orange Tea 100 Ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Mirto 100 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Mirto 100 Ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Cedar 100 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Cedar 100 Ml Out of stock Price — for partners → Millefiori Selected Sweet Narcissus 350 Ml Millefiori Milano Millefiori Selected Sweet Narcissus 350 Ml Out of stock Price — for partners → Millefiori Selected Silver Spirit 350 Ml Millefiori Milano Millefiori Selected Silver Spirit 350 Ml Out of stock Price — for partners → Millefiori Milano Diffuser of Selected Fragrances Orange Tea 350 Ml Millefiori Milano Millefiori Milano Diffuser of Selected Fragrances Orange Tea 350 Ml Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.