Aroma diffusers

418 products

Selected Fragrance Diffuser Millefiori Milan Water Lily 350 Ml Millefiori Milano Selected Fragrance Diffuser Millefiori Milan Water Lily 350 Ml Out of stock Price — for partners → 248819 11.8 Oz Selected Fragrance Diffuser, Golden Saffron Millefiori Milano 248819 11.8 Oz Selected Fragrance Diffuser, Golden Saffron Out of stock Price — for partners → Millefiori Selected Cedar Aroma Diffuser 350ml Millefiori Milano Millefiori Selected Cedar Aroma Diffuser 350ml Out of stock Price — for partners → Diffuser Millefiori Milano Bergamot Refill Mediterraneo 250 Ml Millefiori Milano Diffuser Millefiori Milano Bergamot Refill Mediterraneo 250 Ml Out of stock Price — for partners → Diffuser Millefiori Milano Mediterraneo Bergamot 250ml Millefiori Milano Diffuser Millefiori Milano Mediterraneo Bergamot 250ml Out of stock Price — for partners → Diffuser Millefiori Milano Mediterranean Bergamot 500ml Millefiori Milano Diffuser Millefiori Milano Mediterranean Bergamot 500ml Out of stock Price — for partners → Diffuser Millefiori Milano Cold Water 500ml Millefiori Milano Diffuser Millefiori Milano Cold Water 500ml Out of stock Price — for partners → Yankee Candle Midsummer's Night Reed Diffuser 100ml in Clear | Size: 1.4m Yankee Candle Yankee Candle Midsummer's Night Reed Diffuser 100ml in Clear | Size: 1.4m Out of stock Price — for partners → Debenhams Reed Diffuser Clean Cotton Yankee Candle Debenhams Reed Diffuser Clean Cotton Out of stock Price — for partners → Yankee Candle ScentPlug Starter Kit Pink Sands - a Basic Unit for a Scented Electrical Outlet Yankee Candle Yankee Candle ScentPlug Starter Kit Pink Sands - a Basic Unit for a Scented Electrical Outlet Out of stock Price — for partners → Sweet Home Collection Antique Red Aroma Diffuser - Aroma Diffuser - 250ml Sweet Home Collection Sweet Home Collection Antique Red Aroma Diffuser - Aroma Diffuser - 250ml Out of stock Price — for partners → Spaceship Explorer Childrens Essential Oil Diffuser, Humidifier and Night Light Rio-Beauty Spaceship Explorer Childrens Essential Oil Diffuser, Humidifier and Night Light Out of stock Price — for partners → Cannabis Garten Parfüm Diffusor 1×100 Ml, Parfüm Diffusor Dermacol Cannabis Garten Parfüm Diffusor 1×100 Ml, Parfüm Diffusor Out of stock Price — for partners → Concept Light Wood Aroma Diffuser DF2010 Perfect Air Concept Concept Light Wood Aroma Diffuser DF2010 Perfect Air Out of stock Price — for partners → Beper Ceramic Aroma Lamp and Humidifier 70404 Beper Beper Ceramic Aroma Lamp and Humidifier 70404 Out of stock Price — for partners → Beper Aroma Diffuser 70405 Beper Beper Aroma Diffuser 70405 Out of stock Price — for partners → Molton Brown Re-Charge Black Pepper Aroma Reeds Molton Brown Molton Brown Re-Charge Black Pepper Aroma Reeds Out of stock Price — for partners → Rhubarb and Rose Aroma Reeds Molton Brown Rhubarb and Rose Aroma Reeds Out of stock Price — for partners → Molton Brown Coastal Cypress and Sea Fennel Aroma Reeds 150ml Molton Brown Molton Brown Coastal Cypress and Sea Fennel Aroma Reeds 150ml Out of stock Price — for partners → Espa, Frankincense & Myrrh, Stick, Aroma Reed Diffuser, 200 ml Espa Espa, Frankincense & Myrrh, Stick, Aroma Reed Diffuser, 200 ml Out of stock Price — for partners → Floris Of London, Grapefruit & Rosemary, Reed diffuser, Aroma Reed Diffuser, 200 ml Floris Of London Floris Of London, Grapefruit & Rosemary, Reed diffuser, Aroma Reed Diffuser, 200 ml Out of stock Price — for partners → Acca Kappa, Hyacinth, Reed diffuser, Hyacinth & Honeysuckle, Aroma Reed Diffuser, 250 ml Acca Kappa Acca Kappa, Hyacinth, Reed diffuser, Hyacinth & Honeysuckle, Aroma Reed Diffuser, 250 ml Out of stock Price — for partners → Lalique, Santal Goa-Inde, Aroma Reed Diffuser, 250 ml Lalique Lalique, Santal Goa-Inde, Aroma Reed Diffuser, 250 ml Out of stock Price — for partners → Lalique, Neroli Casablanca Maroc, Reed diffuser, Neroli, Aroma Reed Diffuser, 250 ml Lalique Lalique, Neroli Casablanca Maroc, Reed diffuser, Neroli, Aroma Reed Diffuser, 250 ml Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.