Aroma diffusers

418 products

Diffuser Natural Orgin Koala mini grey Natural Orgin Diffuser Natural Orgin Koala mini grey Out of stock Price — for partners → Diffuser Natural Orgin Chic gold Natural Orgin Diffuser Natural Orgin Chic gold Out of stock Price — for partners → Diffuser Natural Orgin Chic black Natural Orgin Diffuser Natural Orgin Chic black Out of stock Price — for partners → Diffuser Natural Orgin Ceramic white Natural Orgin Diffuser Natural Orgin Ceramic white Out of stock Price — for partners → Diffuser Natural Orgin Barrel Woodend beige Natural Orgin Diffuser Natural Orgin Barrel Woodend beige Out of stock Price — for partners → Rituals Sweet Jasmine Fragrance Sticks Rituals Rituals Sweet Jasmine Fragrance Sticks Out of stock Price — for partners → Rituals Sakura Mini Fragrance Sticks Rituals Rituals Sakura Mini Fragrance Sticks Out of stock Price — for partners → Rituals Karma Fragrance Sticks Refill Rituals Rituals Karma Fragrance Sticks Refill Out of stock Price — for partners → Rituals Jing Mini Fragrance Sticks Rituals Rituals Jing Mini Fragrance Sticks Out of stock Price — for partners → Rituals The Ritual Of Karma Mini Fragrance Sticks 70ml Rituals Rituals The Ritual Of Karma Mini Fragrance Sticks 70ml Out of stock Price — for partners → Yankee Candle Black Cherry ultrasonic aroma diffuser and fragrance oil Yankee Candle Yankee Candle Black Cherry ultrasonic aroma diffuser and fragrance oil Out of stock Price — for partners → Yankee Candle Bayside Cedar Signature Reed Diffuser 100ml Yankee Candle Yankee Candle Bayside Cedar Signature Reed Diffuser 100ml Out of stock Price — for partners → Yankee Candle Black Cherry Signature Reed Diffuser 100ml Yankee Candle Yankee Candle Black Cherry Signature Reed Diffuser 100ml Out of stock Price — for partners → Air Humidifier LTC, 4 colors illuminated, 130ml, light wood LTC Air Humidifier LTC, 4 colors illuminated, 130ml, light wood Out of stock Price — for partners → Air Humidifier LTC, 4 colors illuminated, 130ml, dark wood LTC Air Humidifier LTC, 4 colors illuminated, 130ml, dark wood Out of stock Price — for partners → Feel Happy Aroma diffuser Primavera Feel Happy Aroma diffuser Out of stock Price — for partners → Marine DF1010 Perfect Air - Aroma difuzér Concept Marine DF1010 Perfect Air - Aroma difuzér Out of stock Price — for partners → Cappuccino DF1012 Perfect Air - Aroma difuzér Concept Cappuccino DF1012 Perfect Air - Aroma difuzér Out of stock Price — for partners → Deerma fragrance diffuser DEM-PX310W Deerma Deerma fragrance diffuser DEM-PX310W Out of stock Price — for partners → Blue Mediterraneo - Fico Di Amalfi Diffuser. Acqua di Parma Blue Mediterraneo - Fico Di Amalfi Diffuser. Out of stock Price — for partners → Розовое дерево Роскошный ароматизатор Ambient. Sweet Home Collection Розовое дерево Роскошный ароматизатор Ambient. Out of stock Price — for partners → Prisme Diffuser Set (garnet) Maison Berger Paris Prisme Diffuser Set (garnet) Out of stock Price — for partners → "Freshness & Energy Aroma Sauna Set - Poznávací sada" - Recognition set. Primavera "Freshness & Energy Aroma Sauna Set - Poznávací sada" - Recognition set. Out of stock Price — for partners → Cologne Light Diffuser. Acqua di Parma Cologne Light Diffuser. Out of stock Price — for partners →

Aroma diffusers are home fragrance products using reed sticks or a lamp system to release scent evenly and continuously without an open flame. The category on myfusion.eu lists 414 products from more than a dozen brands, ranging from mass-market air fresheners to high-end interior perfumery. The range suits interior and gift retailers as well as household goods chains and the hospitality segment.

Brand segments: mass market, interior fragrance and luxury perfumery

The volume leader is Millefiori Milano (83), an Italian interior perfumery brand with a broad range that anchors assortments for both drugstores and interior shops. Sweet Home Collection (37) adds a wide scent selection in the mid segment, while Glade (35) remains a mass-market air freshener brand with strong recognition and a low entry threshold for supermarket chains.

The luxury and niche segment is formed by Acqua di Parma (25) and Jo Malone (14) — internationally recognised perfume houses carrying a high margin per unit, suited to premium interior and gift retailers. Rituals (15) and Maison Berger Paris (9) add strong brand recognition in the upper-mid segment, while Yankee Candle (16), CASTELBEL (15), Natural Orgin (11), Millefiori (11) and ORDINETT (9) provide variety in the mid-price range and specific niches.

Building a B2B assortment

In the aroma diffuser category it pays to combine at least three brand tiers: a volume base of Millefiori Milano and Glade for stable rotation and a wide scent range, a mid-tier addition of Sweet Home Collection and Yankee Candle for interior and gift retailers, and premium positions from Acqua di Parma, Jo Malone and Rituals to lift margin. With more than ten brands carrying meaningful volume, buyers can also assemble a specialised assortment for a specific sales channel such as hospitality or spa.

  • Supermarkets and drugstores — Glade and Sweet Home Collection for high turnover.
  • Interior and gift retailers — Millefiori Milano, CASTELBEL and Maison Berger Paris.
  • Premium and luxury segment — Acqua di Parma, Jo Malone and Rituals.
  • Hospitality and specialised segment — Natural Orgin and ORDINETT.

B2B cooperation with myfusion.eu

myfusion.eu supplies aroma diffusers wholesale and via dropshipping from an EU warehouse, with delivery across the Baltic states and the rest of Europe. Dropshipping lets retailers offer the full 414-product range without holding stock, while wholesale orders bring lower unit costs at higher volumes. Registration on the myfusion.eu platform is required to view B2B pricing and available quantities for each brand.